Case Studies

Rich and Gin Bontadelli - cedarcity-realestate.com

• The Challenge

  When we first met Rich and Gin Bontadelli, they were beside themselves with their webmaster. For them, it was as though they had no webmaster. Their webmaster would not update their website, much less were they achieving the rank in Google that were looking for. In fact, their website was falling out of Google search engine results pages.

• The Solution

  When we took them on as a client, the first goal was to update their website so that they were comfortable with all of the content. The next and most important task, was to begin a search engine marketing campaign to improve their natural search rankings in Google. As we began the search engine optimization for Rich and Gin, they began to stabilize themselves in Google SERPs. This was partially difficult because Innovation Simple did not built or design their website. However, over a period of a few short months, the results were apparent! At that time, Innovation Simple received this testimonial from them:

  Excellent service, great follow-up, quality work, professional!
  We have had a great experience from the on-set of our business relationship. What is most impressive is this company truly has provided the service they were hired to do.

  As the SEO continued, we noticed the difficulty that they were having competing with the top website in Google SERPs for their keyword. The Innovation Simple team decided to advise Rich and Gin to add a blog to their website. After adding the blog, more progress was made in SERPs. Shortly thereafter, Innovation Simple decided to integrate the old website and the new blog into one. This helped from an administrative standpoint but also helped with Google rankings.

• The Results

  For Rich and Gin, the progression continues. As of January 1, 2009 Rich and Gin always rank in the top 3 for their main keyword and when the real estate market is good, they are very happy campers!

Skinvincible Medical Spa - spamesquite.com

• The Challenge

  When we first met with the women that own Skinvincible Medi Spa, we were so impressed with their preparation to truly understand the way they needed approach building their website. The goal they had in mind was to rank at the top in Google for a specific search query that would bring them optimal traffic. They knew what they wanted and they knew what they needed.

• The Solution

  We consulted with the owners and decided that we would give them the knowledge that they needed to market their website virtually on their own if desired. After consulting, we went ahead with the development and started to build a website that was designed with that search query in mind.

• The Results

  After the very first week of indexing, Google ranked this website near the top of nearly every query that the owners of the spa were looking for! Ever since that time, this website has ranked there with no monthly marketing whatsoever from Innovation Simple! Here is what they had to say:

  It is my pleasure to write a letter of recommendation on behalf of Gaydon and Innovation Simple. I have engaged Gaydon and his company, Innovation Simple, on many occasions for marketing and advertising assistance as well as website design and optimization. I have found his skills to be extraordinary. He is creative. He is innovative. He thinks outside the box. He exhibits great problem solving skills. He is extremely professional. His projects are done in a timely fashion, actually with lightning speed. I appreciate his communication skills. He listens intently to my needs as a business owner, then responds with a wealth of ideas that stem from his vast experience in his industry. Any company or organization would be fortunate indeed to have Gaydon as a member of their team.

Red Rock Hospitality - redrockhospitality.com

• The Challenge

  Red Rock had very unique needs the first time we met. They had just left the company they were with to start their own company. They were a new competitor in the world of contract furniture manufacturing. Thus, they needed a new identity and wanted to stand out from their competition. This was not a problem for the Innovation Simple team.

• The Solution

  We helped them on the road to identifying a new identity. Once that was finished, we started a web presence that has grown tremendously! The real solution for them was a serious custom website with hundreds of fabric choices for users to view. Red Rock Hospitality has been committed since the beginning to using their website for a superior marketing medium. Stanton Merrill, owner of Red Rock Hospitality said:

  Innovation Simple took my ideas and made it a reality. They have done a fantastic job on my brochures, catalogs and website. Since 2007 ,when our company went to a national level, Innovation Simple has helped us present our company to the world. Our website is more impressive than my competitors and with their great SEO plan they have been able to place our names along side with my top competitors in Google and Yahoo. I recommend Innovation Simple to anyone that wants to improve their company.

• The Results

  These days Red Rock Hospitality ranks high for very competitive keywords in Google that were once a dream. If you ask them whether our SEO services have been worth it, they will tell you that our SEO service has paid for itself a thousand times over.

K & D Log Homes - kdloghomes.com

• The Challenge

  The day that Innovation Simple and K & D Log Homes met, we were contracted to do about $300 worth of work in reworking a form on their website so that it would work correctly. However, their website was the ugly sister of the ugliest girl you dated in high school. So, after a short AdWords campaign that did not work, they contacted us for an entirely website. What a good decision that turned out to be!

• The Solution

  We began with a wood look that would help users feel at home. The green feel to the website also added to that feel. We wanted the website to feel like the outdoors as much as possible and be ‘manly’ and ‘utilitarian’ in nature, not ‘feminine’.

• The Results

  K & D Log Homes now ranks well a variety of keywords and they continually climb up the Google latter each month. Now, hear Nick Frandsen of K & D Log Homes:

  After informing Innovation Simple of my goals and intentions they quickly put together a bid for me on the design of our site. We then made a few small changes to the bid and they began working on our site. I was amazed when they informed me on May 23, 2008 that a portion of the site was complete and could be viewed at a link they set up for me. Over the next two months I sent them information about our company and the added it to our web site. Throughout this process Innovation simple provided enormous amounts of guidance on the layout and content. They were continually doing research on other companies in our market to make sure that we were properly displayed and in a competitive manner. At the beginning of August the major portion of our site was complete and was launched. We have had great response even in current market circumstances. Over the past 4 months we have quickly moved up the search engine ladder. Most of our keywords place in the top 5 pages on Google and Yahoo and are still climbing. We at K & D Forest products, Inc. would like to thank Innovation Simple for all they have done for us and all they continue to do for us. You will not find a better team of dedicated professionals.