Company: Utility Transformer Broker
Niche: Liquid Filled Power Transformers
About UTBUTB is among the top providers of liquid filled power transformers in the nation. The experts at UTB pride themselves in quick response times, creative solutions, and an overall dedication to customer satisfaction. UTB has one of the largest database in the nation of used, new, and rebuilt transformers that include; substation transformers, unit substation transformers, generator step-up transformers (GSU), transmission auto transformers, mobile transformers, distribution pad mount and pole mount transformers. They have a unique ability to quote their customers with multiple options to meet the project needs, whether that be a short lead time, low price, or both. UTB also offers transformer field services so that they provide a full turnkey package to their customers that includes; inspection, testing, disassembly, loading, transportation, parts replacement, reconditioning, off loading, disassembly, and commissioning.
The ChallengeBrokering Transformer sales is a competitive field. While UTB is the best in the business, they have not been around as long as many of their competitors. UTB needed two things to happen: First, a website that communicated the professionalism and stability that UTB provides its customers. Second, be found online by those searching for Transformers and compel them to use UTB as their transformer connection. UTB tried several website design and Search Engine Optimization solutions, but did not feel they were producing the results necessary. UTB also was not receiving organic traffic to their website due to not being ranked by search engines such as Google, Bing, and Yahoo.
The SolutionUTB approached Innovation Simple in Provo, Utah to help them create a website that would stand out from the crowd of competition and generate new business. Through intense keyword research, original content creation, and stellar web design, Innovation Simple created a strategic approach for UTB to market themselves successfully online. Brett Carter, President of UTB, said of the process,
“The team at Innovation Simple was able to take my industry and make it their own. They took the time to understand who my customer is and what their needs are. Those efforts resulted in an excellent finished product and overall great experience for me. They are easy to work with and professional.”
The ResultsUTB has seen dynamic results from their new website and its ability to convert web traffic into a sales lead.
Bottom line — To be honest, I expected at the peak I would receive one or two leads a week from my website. However, because of the work that is being done ranking my websites on the search engines, and the fact that once they get to my website they are impressed, I am currently swimming in leads. The lead flow has far surpassed my original expectations.The partnership between Innovation Simple and UTB has proved to be very successful. UTB is a great example of niche marketing. Because of that and Innovation Simple’s expertise in niche marketing, UTB has experienced nearly 400% increase in leads and we expect UTB will be successful for many years to come.
Niche: Call Center Software
Position: Industry Leader
The ChallengeAn industry leader in call center technology approached us seeking increased cohesiveness in their marketing approach to capitalize on potential revenue opportunities.
The SolutionInnovation Simple was hired to assist in the creation of a marketing strategy and the implementation of that strategy that would exceed the pace of the competitors in their industry. The Director of Marketing said of the relationship,
“We needed guidance and stability for our marketing. When we first met with Innovation Simple, our brand was all over the board. The team at Innovation Simple was able to respond and create a strategy for all our challenges. Graphic design, search engine optimization, marketing strategy, and much more, was brought into order by Innovation Simple. We’ve been able to focus more on growing our business, and less about our marketing loose ends.”
The ResultsBy partnering with Innovation Simple, this industry leader now enjoys cohesiveness in their branding while capitalizing on targeted opportunities. The results have shown a revenue increase since implementing Innovation Simple’s platform. The Director of Marketing said of the results,
Bottom line — since we have been with Innovation Simple, we’ve had more software demonstrations, better results at trade shows, and more revenue for our company. I couldn’t be happier with our choice to go with Innovation Simple.Due to the great results driven by Innovation Simple, this industry leader now seeks to take part in other services inside the results-oriented program we call Marketing Managed™.
Company: Corner Canyon Counseling
Niche: Salt Lake City Psychologist
The ChallengeDeborah had no scalability in her business when we met. She wanted to grow and hire more therapists to take over the patient base. She needed to turn the business into a full scale practice instead of a one person operation.
The SolutionWe helped rename the company and built an identity around it. We created her web presence and began SEO services to generate more business so she could hire and grow her company. Deborah Christensen, owner of Corner Canyon Counseling said:
I find Innovation Simple to be as innovative as their name suggests. They have been both patient and professional as they have worked with me to create my new and improved website.I am thrilled with my new website and receive daily complements on both the look and content. In addition to providing me with a newly-designed website, they are teaching me to maintain my site. I am excited to continue to work with the support staff of Innovation Simple. This has been a wonderful experience!
The ResultsIn a matter of month, we took a two person practice and created a new identity, generated more leads in order to hire more therapists, and enabled the company to move into a new state of the art facility.
Company: Nai Utah South
Niche: St. George Commercial Real Estate
The ChallengeBrandon Vandermyde didn’t have a website in 2008 and had no way of generating leads other than the “pounding the pavement” approach.
The SolutionAfter a comprehensive website build out and a strategic SEO campaign, Brandon’s website achieved #1 rankings for its chosen keywords with 90 days of website launch! Brandon Vandermyde said:
When I started using Innovation Simple, I wasn’t even on the map. I didn’t have a website. Within a short time, I was impressed when I was #1 in Google. Innovation Simple has been a very large part on why my business has increased so much, especially at a time where others are greatly struggling. Larger companies have the advantage of having an in-house web development company to handle all of their web design needs. Innovation Simple has provided me with the product and service at a fraction of the price. I have seen my business substantially grow because qualified buyers are finding my website easily and are able to navigate the site with ease. I would, and do on a weekly basis, recommend Innovation Simple to any company of any size who is looking to gain an edge on their competitor.
The ResultsThese rankings have generated consistent leads and results for Brandon’s business and have truly augmented all of his offline efforts. In addition, his website presence has served as a source for credibility offline with prospects.
Niche: Blowdry and Extension Bar
The ChallengeDollheads knew they had a unique idea and catchy branding, but didn’t want their website to have a “template” feel. They struggled to find a web design company that “got” them. Because of this apprehension, Dollheads founder Madaar Osment was careful in choosing a marketing partner to help him create a hip and modern website that would appeal to his trendy Las Vegas clients.
The SolutionDollheads chose Innovation Simple to execute their website design and development project. Madaar was so pleased with Innovation Simple’s ability to design a website built for conversion that he explored other services Innovation Simple offered. Madaar said about the partnership,
“Innovation Simple made me a believer that they could create anything I threw at them. Innovation Simple went the extra effort to understand our unique circumstances and clientele. I ended up using Innovation Simple to do Search Engine Optimization (SEO). To be honest, I was skeptical at first because I didn’t understand it, but I’ve been blown away by the results Innovation Simple as been able to get for me in a short amount of time.”
The ResultsDollheads has experienced strong consistent web traffic that has converted to customers through the front door.
“We couldn’t be more happy with how we were treated by Innovation Simple, and the products they produced. We are even looking at getting away from traditional marketing and replacing it with more online inbound marketing services that Innovation Simple provides.”
Company: K & D Log Homes
Niche: Utah Log Homes
The ChallengeTurn a company who built their own website into a thriving online marketing machine that generates leads from around the country for a niche forest product.
The SolutionWe began by rebuilding the website with a look that would help build credibility. We added an SEO campaign targeted at high level keywords that would convert into leads and buyers.
The ResultsK & D Log Homes now ranks well a variety of keywords and SEO is a primary lead source for the entire company. Nick Frandsen of K & D Log Homes said:
After informing Innovation Simple of my goals and intentions they quickly put together a bid for me on the design of our site. We then made a few small changes to the bid and they began working on our site. I was amazed when they informed me on May 23, 2008 that a portion of the site was complete and could be viewed at a link they set up for me. At the beginning of August the major portion of our site was complete and was launched. We have had great response even in current market circumstances. Over the past 4 months we have quickly moved up the search engine ladder. We at K & D Forest products, Inc. would like to thank Innovation Simple for all they have done for us and all they continue to do for us. You will not find a better team of dedicated professionals.