Blogging is not new, however there are still a large amount of the business population that does not understand the power blogging can have for a corporation. Today we are going to go over some reasons why a company should have a corporate blog.
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When performing Local SEO (search engine optimization) or as some say the art of getting ranked higher in Google Maps there are several things that you have to do and one of them is to get citations. Citations are resources or when some other site lists your company or mentions your company.
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SEOMoz.org has released a new web app that will help to track the marketing campaigns for websites. This is the first step in making all of the SEOMoz tools available all in one platform instead of having to use multiple tools in different place to extract the data.
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There are many many reasons on why to use Wordpress and here is just another one of those reasons. Personalization is a big topic these days on the internet especially when it comes to making your website users feel a
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SEOMoz.org is one of the world’s authority websites when it comes to SEO (search engine optimization) and they have now become more focused on providing SEO tools and information. One of those tools is the Mozbar which is a
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CRO (conversion rate optimization) is being talked about more these days online and is making some headway into marketing companies, especially internet marketing companies.
If you have a website you want it to perform in
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SEOMoz is one the best seo companies in the world and has over the years pretty much become the authority on SEO information and tools. They have a ton of free content that you can learn from. Along with their blog they have
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Alexa is a company that continually monitors where a website stands in comparison to other websites that are on the web. I was doing some research this morning and did a quick glimpse into Alexa and found that the website innovationsimple.com was ranked
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Mike McDonald from Web Pro News interviewed the CEO of SEOmoz.org, Rand Fishkin, at the 2010 SMX Advanced in Seattle where they talked about search engine ranking factors and what the search engines are really looking at.
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Many people know what search engines are and the #1 search engine in the world called Google. However there are many people that I have talked to that really do not understand how a search engine works. I found a video that has Matt Cutts, head of Google’s web spam team,
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Please share this with all of your internet marketing buddies and business owners who wish to get more links, traffic and sales.
Internet marketing is a thriving industry and among the major players is SEO (search engine optimization). Another player in the internet marketing field is the CRO (conversion rate optimization). While these two players are continually changing the internet marketing game there are still sound principles that can be injected.
Today I am going to talk about “The Power of Reciprocation“.
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In SEO (search engine optimization) increasing the relevance of a website is very important. I have used “Relevancy” as one of my 5 main factors in
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Google patented a formula a while ago called PageRank which is a formula that is designed to determine the importance of a page on a scale of 0-10 with 10 being the highest.
PageRank is now skipping to a new beat, watch this video:
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Search engines are continually updating and making improvements to the algorithms to determine relevance and importance of web pages, blog posts, news stories, images, videos and more. One of the most effective places to keep up on search engines changes is
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In an age where 8 out of 10 people in the United States use Google to find whatever they want it is important to take a look at why so many people use Google and why they continue to use them. The main reason is the
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Keyword Mapping is a very important task to keep track of as site architecture plays a huge role in high search engine success and must always be performed by professional seo companies. Keyword mapping is where you
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There are a lot of articles on the web about SEO and how to do it, but today I am going to cover a very simple point that sometimes gets very overlooked and it is
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Today I wanted to throw out the question of who is the best seo company? I know there are a lot of companies in the world that do seo, but there has got to be one that is known throughout the world above and beyond everyone else.
There is a website called
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A lot of people ask me questions that pertain to seo as to asking me if there is one thing that makes a difference in getting higher rankings. My quickest answer is that the search engines
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Recently Eric Enge of StoneTemple interviewed Google Engineer Matt Cutts and asked him several questions in regards to what Google looks at when they are crawling pages and if there are limits as to what they will crawl. One major question that was asked was
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Saddleback Lighting is a energy efficient light bulb company based out of St. George Utah. The owner was concerned that he was not
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There are many factors that search engines take into consideration when trying to determine the relevance and importance of a page and a site as a whole. Google looks at over 200 factors and so today we are going to look at what are the most important factors in SEO.
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SEO is always changing as more social platforms come to life and as search technology changes, however there is that mainstay – linkbuilding. Building links to a website is not only important, it is crucial. One of the best things to do is to build a website that has link acquisition built in.
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Foursquare is what some would call the talk of the town and could soon be a household name along with Twitter and Facebook. Right now Foursquare is in its infancy and the majority of the users are also Twitter users. Foursquare is a new concept in
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When a company is starting up, building a website is a crucial factor and is a must in today’s world. SEO should be at the front of the list even before building a website. So the question is “When does the seo process start?”
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In performing SEO (search engine optimization) for a website there are several factors that you must look at. Title tags are very important and probably the most important on page factor.
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The game is changing in the seo world and there are a lot of new things that search engines are looking for. One of the things that has stood its ground throughout all of the changes is
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As the technology evolves there are some things that do not evolve and that is the things people like to share which means going viral. Viral marketing has always been a huge way to market. When it comes to seo how does virality affect it and search engine rankings?
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When performing SEO you do a lot of quick analysis for clients website’s to give you a quick look into where they stand. There are some major things that you can look at that will only take a couple of minutes.
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Yesterday in the Super Bowl between the Indianapolis Colts and the New Orleans Saints millions of people watched the commercials to see what was new as far as the advertising arena goes just as much as they watch the game. Google put forth one of their
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Last year Google brought out a new tool call Google Squared which will build a spreadsheet of what you put in the search box. For example if you type in colleges then you will see a list of colleges with their images, description of college, tuition, mascot, location or anything else that you want to look at. You can add another
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Search engine optimization has evolved over time as the technology that search engines use has evolved, however there are still the basics of how search engines operate. Search engines were built by men who like all people use the same brain that we all have and that means that their brains do what ours do which is
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When performing search engine optimization one of the most important things to do is to receive inbound links that will help build the reputation and authority of the site. It is not advised to have a lot of outbound links all over your site, however in today’s internet marketing world you have to
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As the internet has evolved over time a lot of users have evolved as well and are getting smarter and smarter. When it comes to businesses who are now budgeting where they are going to put their marketing dollars, a lot of them are realizing the wave of online marketing as not only a way to advertise, but
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At Innovation Simple we have created a product line called IUSHER which is a series of overlay messages that are used to help both the visitor and the owner of a site. One of the overlay messages in the IUSHER product line is the video spokesperson which can be used in a variety of ways.
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SEOMoz has recently launched a new link analysis tool called Open Site Explorer. This new tool will show you the amount of links a page is getting, the anchor text, the percentage of links that are followed or nofollowed or 301 redirects. My favorite part of the tool is the
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SEOQuake is now building and testing for the use of SEOQuake on the Google Chrome browser. SEOQuake is an excellent tool that marketers can use with the browser Firefox as it is a Firefox addon. SEOQuake can provide
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On December 4th 2009 Google launched Personalized Search for everyone worldwide making the search results
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The internet is becoming a lot more of a social and networking platform which enables more than just webmasters to be involved, but everyone no matter what their background, religion, gender, location, or any thing else. In point the question now is not what can the web do for me, but
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Google is world renowned as the #1 search engine and they have continued to dominate the search market for over a decade. They pride themselves on giving users what they want and search for by giving them answers by sending them to websites that can do that. Google has made some changes in their
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SEO, search engine optimizaton, is the art of taking a webpage and optimizing it so that it will rank higher in the search engines for a particular keyword phrase. One of the most important factors that search engines look at to determine the importance of a page is the popularity of the page.
This involves how much
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Search engine optimization is very important for every business who wishes to do any type of business online in selling products or generating leads for those businesses that fall into the services sector. A good seo can take any website and
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After doing marketing for a while it is easy to sometimes get caught up in the latest technique in the most recent blog posts or the best software to use or who to even follow. In sports they call fans that jump from team to team a fairweather fan because they are not loyal to one particular team.
In marketing online there are so many
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It has been said over and over that great unique content is KING when it comes to the web, however search engines also not only read on page content but also depend on looking at links to a document to determine its relevance and importance. The most beneficial type of inbound link to a page are those that
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As we enter the season of giving I thought I would talk about the critical importance of sharing links to all of the pages on a site and not just the home page. The other day I saw a site that had about 175 links to the domain and 150 of them were to the home page. When performing a link building campaign
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There are 3 major parts to the search engines: crawler, index, and serving results. The very first thing that a website must accomplish when wanting to perform better in the search engines is to
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RSS feeds have become very popular as of late for SEO and there are several reasons as to why your site should have an rss feed. Some of those reasons include that you can syndicate content and people can be notified in an instant. You can get a following of subscribers who will stay faithful to your company because of your feed.
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Last week at Pubcon in Las Vegas there was an interactive site review session and one of the individuals on the panel was Matt Cutts, head of Google’s Webspam Team. One of the things he covered was having faster load times.
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Keyword research is one of the most important activities to any SEO campaign. There are several keyword research tools available on the market that are both free and paid, however all of these tools cannot tell you the type of keyword it is.
There are several articles online that talk about broad keywords and long tail keywords, but there are very few that talk about
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As time moves on the search engines are having to continually evolve. In the older days pagerank and anchor text used to be really high on the list of what a webpage needed to rank. Advancing algorithms are now taking in a lot more data to determine the importance and relevance of a webpage in order to put it at the top of the results for any keyword.
There have been some Google search engineers who have come out and said that it is not uncommon for Google to make
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The web is evolving and so is the level of intelligence for internet users. Individuals can find things on the fly and now there are more sources to find things other than search engines. User Generated Content has inspired some of the best internet companies around including the infamous Youtube and Twitter, however it has also caused some major problems for search engines who are trying to crawl and index web content.
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SEO, search engine optimization, is a big industry that takes a lot of experience and learning as you go. Technology is always changing and therefore the SEO industry is always changing. For whiteboard Friday Rand did a good video about how SEO’s know SEO.
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When a company plans to go into a particular market part of that plan must take into consideration that they are going to steal market share from another company. When we do SEO that is the main goal, which is to take a company to the top of the search engines and by default move those that are up there currently down the ladder.
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One of the common factors that big companies have over smaller companies is that they are always changing and when it comes to the internet and search engines change is a good thing. I know over the last couple of years we have heard that phrase over and over, but when it comes to seo change is good.
Search engines have a
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When building the popularity of a website there are many things that a webmaster can do. One of the most important factors is
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Link building is one of the most basic principles in SEO (search engine optimization). While all of the meta tags on a site are extremely important inbound links are extremely important as well. The best way to
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According to Google is SEO SPAM?
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When trying to get a website to rank well in the search engines one of the things that every webmaster must deal with is the different phases that a search engine will put a website through. Most new websites will go into what is called the Honeymoon Phase.
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Internet marketing has been one of the marketing mediums that has continued to explode as the internet has become more popular. When it comes to any type of marketing one of the biggest mistakes people make is
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