Category: Web Marketing

Lack of Advertising

18 May, 2009 (11:56) | Web Marketing

There are many companies that are constantly being cautious of how they are spending their money especially when in a recession. According to a study conducted by Ad-ology,

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Conversational Writing

1 May, 2009 (10:00) | Article Marketing

Article marketing is one of the most powerful forms of internet marketing that any webmaster can use. This means that an internet marketer has to be a good writer or at least be able to get their point across in a way that everyone can understand.

Here are some tips when writing:

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Tree Like Structure

20 April, 2009 (13:43) | Web Marketing

At Innovation Simple, we recommend and consult our clients to typically create a “tree like structure” with the layout of their website pages/links.

This means that the user comes in to the home page and is generally given a few options to try to filter them to the correct portion of the website for their needs. After the user finds themselves in that place, they then get more options related to that topic. After they click another link, then it gets deeper into that topic, thereby creating a tree-like structure as briefly shown below (image by Wikipedia):

After the entrance (encyclopedia), the user finds science and culture. After finding culture, they find arts and crafts etc.. This is the basic idea in creating a tree like structure.

In some instances, this structure can be difficult to achieve. In these cases, Innovation Simple recommends that you simply try your best so that your users do not get overwhelmed by your content. This is something that we are typically always thinking about and trying to improve with each of our clients.

The benefits to creating this tree like structure in your website, is so that users can navigate your enormous amounts of content (content is king) and easily find what they are looking for. In addition, if users can navigate easily you can be assured that Google will like this move as well. Implement this inasmuch as it is possible, without compromising your user functionality. It is all about your users.

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Bounce Rates and SEO

13 April, 2009 (09:45) | Search Engine Marketing

When I say bounce rates to most people they are not sure exactly what I am talking about because they normally associate the word bounce with checks, not with websites and internet marketing. Bounce rates are very important when it comes to search engines because

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Building Natural Inbound Links for SEO

10 April, 2009 (08:10) | Search Engine Marketing

Google has made several changes to their algorithm to better improve their search engine and the majority of the time when they are making changes it is to fix bad practices or black hat practices of internet marketers.

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SEO Solid Foundation

9 April, 2009 (08:20) | Search Engine Marketing

SEO is fairly simple to explain, but there are many individuals who have so many complicated definitions. I have spoken to people who do not know what it is and I would say that a majority of

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PageBoss - SEO Health Checker Tool

2 April, 2009 (09:45) | Search Engine Marketing

There are a variety of SEO tools that have been created in order to get a glimpse into how

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Squidoo Lenses and SEO

26 March, 2009 (09:08) | Search Engine Marketing

Squidoo is one of those authority websites that are often talked about in search engine optimization and internet marketing. When you are marketing a website you want to

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Writing Reviews

25 March, 2009 (07:37) | Search Engine Marketing

One thing that a lot of consumers do online is search for reviews of any type of product or service. The internet has provided a way for average people to

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