Basic Branding Tips

Published under Web Marketing on 07/13/2010

The Quick Guide to Finding Your Market Position Your brand is the intangible feeling customers get when they view your products or use your services. Like it or not, every business has a brand, it might just be “amateur”. Finding your market position isn’t brain surgery, especially if you know your stuff. You might already have a premium brand without even knowing it. It might just take a little time thinking about it to bring it to life properly! Continue Reading »

No responses yet

Lack of Advertising

Published under Web Marketing on 05/18/2009

There are many companies that are constantly being cautious of how they are spending their money especially when in a recession. According to a study conducted by Ad-ology, Continue Reading »

No responses yet

Conversational Writing

Published under Article Marketing on 05/01/2009

Article marketing is one of the most powerful forms of internet marketing that any webmaster can use. This means that an internet marketer has to be a good writer or at least be able to get their point across in a way that everyone can understand. Here are some tips when writing: Continue Reading »

No responses yet

Tree Like Structure

Published under Web Marketing on 04/20/2009

At Innovation Simple, we recommend and consult our clients to typically create a “tree like structure” with the layout of their website pages/links. This means that the user comes in to the home page and is generally given a few options to try to filter them to the correct portion of the website for their needs. After the user finds themselves in that place, they then get more options related to that topic. After they click another link, then it gets deeper into that topic, thereby creating a tree-like structure as briefly shown below (image by Wikipedia): Continue Reading »

No responses yet

Bounce Rates and SEO

Published under Search Engine Marketing on 04/13/2009

When I say bounce rates to most people they are not sure exactly what I am talking about because they normally associate the word bounce with checks, not with websites and internet marketing. Bounce rates are very important when it comes to search engines because Continue Reading »

No responses yet

Building Natural Inbound Links for SEO

Published under Search Engine Marketing on 04/10/2009

Google has made several changes to their algorithm to better improve their search engine and the majority of the time when they are making changes it is to fix bad practices or black hat practices of internet marketers. Continue Reading »

2 responses so far

SEO Solid Foundation

Published under Search Engine Marketing on 04/09/2009

SEO is fairly simple to explain, but there are many individuals who have so many complicated definitions. I have spoken to people who do not know what it is and I would say that a majority of Continue Reading »

No responses yet

PageBoss – SEO Health Checker Tool

Published under Search Engine Marketing on 04/02/2009

There are a variety of SEO tools that have been created in order to get a glimpse into how Continue Reading »

No responses yet

Squidoo Lenses and SEO

Published under Search Engine Marketing on 03/26/2009

Squidoo is one of those authority websites that are often talked about in search engine optimization and internet marketing. When you are marketing a website you want to Continue Reading »

No responses yet

Writing Reviews

Published under Search Engine Marketing on 03/25/2009

One thing that a lot of consumers do online is search for reviews of any type of product or service. The internet has provided a way for average people to Continue Reading »

No responses yet