Blog Category: Search Engine Marketing

Bounce Rates and SEO

13 April, 2009 (09:45) | Search Engine Marketing

When I say bounce rates to most people they are not sure exactly what I am talking about because they normally associate the word bounce with checks, not with websites and internet marketing. Bounce rates are very important when it comes to search engines because

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Building Natural Inbound Links for SEO

10 April, 2009 (08:10) | Search Engine Marketing

Google has made several changes to their algorithm to better improve their search engine and the majority of the time when they are making changes it is to fix bad practices or black hat practices of internet marketers.

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SEO Solid Foundation

9 April, 2009 (08:20) | Search Engine Marketing

SEO is fairly simple to explain, but there are many individuals who have so many complicated definitions. I have spoken to people who do not know what it is and I would say that a majority of

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PageBoss – SEO Health Checker Tool

2 April, 2009 (09:45) | Search Engine Marketing

pageboss logo

There are a variety of SEO tools that have been created in order to get a glimpse into how

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Squidoo Lenses and SEO

26 March, 2009 (09:08) | Search Engine Marketing

Squidoo is one of those authority websites that are often talked about in search engine optimization and internet marketing. When you are marketing a website you want to

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Writing Reviews

25 March, 2009 (07:37) | Search Engine Marketing

One thing that a lot of consumers do online is search for reviews of any type of product or service. The internet has provided a way for average people to

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301 Redirects and Moving Domains

24 March, 2009 (09:43) | Search Engine Marketing

Innovation Simple has moved their Utah web design website from www.webdesign-utah.com to http://utah.innovationsimple.com. This move will better the

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Google Ranking Factors

23 March, 2009 (10:10) | Search Engine Marketing

Google is the number 1 search engine in the world with almost 80% of the search market share. Google has

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What to do if in the Google Sandbox

20 March, 2009 (07:29) | Search Engine Marketing

Many times webmasters feel that Google is out to get them or to make their life miserable by not improving their website search engine rankings. Many times there are websites especially new websites that will seem to experience

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Google Inside

19 March, 2009 (08:32) | Search Engine Marketing

When it comes to search engines Google is the King of the World in many aspects. Google owns over

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GeoTarget Search Engine Marketing

26 February, 2009 (08:54) | Search Engine Marketing

Search is still one of the best forms of advertising today. For those who have local businesses there are several things that they can do to more target the geography within the search engines.

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Run of Site Links

2 February, 2009 (10:10) | Search Engine Marketing

In SEO (search engine optimization) having backlinks is very important. It is the most important thing to focus on in off-page optimization. The search engines know how many backlinks are pointing to a website and where they are coming from. The more quality backlinks that a website has the more important they look to a search engine.

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Google Adding Time Stamp to Search Results

16 January, 2009 (08:35) | Search Engine Marketing

Google is continually changing the way they pull back search results to better serve individuals who are searching for any type of information, product, service, or anything else. They have added

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Increase Your Baclinks

14 January, 2009 (13:18) | Search Engine Marketing

increaseyourtechnoratiwlw6 Increase Your Baclinks

Does Anyone want to increase their number of backlinks on Technorati? If so, then join the movement on MoneyBush™ and watch your blog grow with us.

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The Power of Compounding

29 December, 2008 (10:22) | Search Engine Marketing

In the finance world compound interest is the key to making

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Web Usability For SEO

18 December, 2008 (10:27) | Search Engine Marketing

The search engines are at this time improving their algorithms in the way they determine the way a user interacts with a website. They are experimenting with

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How Much Time Does It Take To Get In The Top 10

17 December, 2008 (11:39) | Search Engine Marketing

Many people have asked the question for SEO, how long will it take to get into the top 10?

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Have Recent Cache Dates

8 December, 2008 (11:25) | Search Engine Marketing

It is very important in search engine optimization to constantly have the search engines crawling your website to have new information. There are several ways to have the

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Grow Naturally

2 December, 2008 (10:08) | Search Engine Marketing

When building and growing a business online it is best to grow naturally. When I say grow naturally I am talking about

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SEMRush.com In Beta

17 November, 2008 (09:58) | Search Engine Marketing

The developers of SeoQuake and SeoDigger have developed a new tool called SEMRush. This new tool is in beta testing and offers a variety of services.

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Realistic Expectations For SEO

13 November, 2008 (10:44) | Search Engine Marketing

When starting a business a person or a group of people have to put together a plan of action as to how the business is to grow. There are a lot of factors that have to be taken into consideration when building a business.

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Bookmark the Bookmark

10 November, 2008 (09:58) | Search Engine Marketing

Social bookmarking is a huge thing that is happening in the world of internet marketing. The main reason why is because these social bookmarking companies are gaining more authority as they get

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Invite Search Engines To Your Website

30 October, 2008 (10:05) | Search Engine Marketing

One of the most important factors in search engine optization is to have the search engine crawlers

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Utah Search Engine Optimization

28 October, 2008 (09:01) | Search Engine Marketing

Utah search engine optimization is a big field to go into in Utah because of the technology that has also come out of Utah. There are many different seo firms in the state of California as well. Of course there are huge

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SEO-Browser

24 October, 2008 (09:57) | Search Engine Marketing

When doing search engine optimization (seo) it is important to know how the search engines see your website. Search engines do not see websites the same way people see them. Search engines do not see

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Why Use WordPress – 5 Reasons

17 October, 2008 (08:51) | Search Engine Marketing

There are many different types of websites online and today I am going to talk about WordPress websites. Now many people would ask why do so many internet marketers like to use

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Disallow Images

15 October, 2008 (09:38) | Search Engine Marketing

There are things that you do not want the search engines to find and index. Some of these things may be your privacy policy, terms of conditions, printer friendly pages, or any other legal documents that you may have. One really good thing to not have the search engines index is

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Increase Website Load Time

13 October, 2008 (08:36) | Search Engine Marketing

One of the most important factors in having a website is to have it load very quickly. There are multiple reasons for this. One is for the

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Add A Frequently Asked Questions Page

10 October, 2008 (08:40) | Search Engine Marketing, Web Design

Every industry has its own type of questions that people ask over and over again. There are a couple things you could do:

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Add A Glossary

9 October, 2008 (14:03) | Search Engine Marketing

The search engines are constantly improving their algorithms to be able to detect how relevant a page is about any particular topic. When building a website that you want to rank well in the search engines you have to provide

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Broaden Your Keyword Authority

8 October, 2008 (08:45) | Search Engine Marketing

Every website owner is looking to rank well in the search engines for certain keywords and the majority of those times it is for big keywords. These tier 1 keywords that bring in the most traffic also have the most competition and that is why it takes longer to rank well for those keyword strings.

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Posting Content On A Schedule

3 October, 2008 (10:42) | Search Engine Marketing

Continually writing content and adding it to your website is invaluable. The more information you add on a continual basis shows that the company is a big growing company. Think of it this way, Yahoo and MSN

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Laying Out Website Navigation

3 October, 2008 (08:45) | Search Engine Marketing

When laying out the navigation of a website it is tempting to stuff keywords in there. Do not do this as it is not eye appealing to users. In your main navigation you will want it to be as easy as possible to follow. Here is what you do not want it to look like.

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Building A Keyword List

1 October, 2008 (14:26) | Search Engine Marketing

The most important thing in marketing in the search engines is having a good keyword list. So how do you start to build a keyword list that will properly tell visitors what you offer and most importantly bring you more customers.

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Bigger Is Better

29 September, 2008 (09:07) | Search Engine Marketing

When it comes to wanting a website to rank high in the search engines, search engine optimization, then it is much better and easier to rank a bigger site rather than a smaller website. Search engines are content eaters and the more they can eat the better.

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Google Turns 10 Years Old

26 September, 2008 (10:17) | Search Engine Marketing

Google logo

is a name that everyone in the world has in their vocabulary. If you have not heard of Google then you have been living under a big huge rock for the last decade. Google has put up a website time-line showing their accomplishments and what they have done in the past 10 years.

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The Keywords Buying Cycle

25 September, 2008 (09:04) | Search Engine Marketing

Keywords are what we call the words that people use to type into the search engines to find things. For internet marketers targeting which keywords to go after is vital to their success. There are several methods to finding which keywords to use that most appropriately explain your business and that people will type to find you. There is a buying cycle with keywords and here are the different sections.

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SEO Dumb Version

19 September, 2008 (06:23) | Search Engine Marketing

SEO (search engine optimization) can be overwhelming to a lot of people. There is so much out there on the internet in regards to how to effectively do seo. So I am going to make some of the seo in lamans terms so it is easy to follow.

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Inbound Link Analysis

11 September, 2008 (09:02) | Search Engine Marketing

The search engines rely heavily on the analysis of links that point into a website. There are some ways to get an overview of what types and how many links are pointing into a website.

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Increase Your Size

10 September, 2008 (08:41) | Search Engine Marketing

I see a lot of websites out online that are very small and trying to compete in the search engines. In this day and age having 30 pages for a website is nothing. Yet you see a lot of people who put up a website with pictures, a little text, a little about their company, and how to contact them and that is pretty much the whole site.

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Header Tags

9 September, 2008 (11:39) | Search Engine Marketing

Header tags are very important when it comes to search engines. The search engines like organization of content and the website as a whole. H tags are what web developers use to organize content on a page.

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Topical Directories

9 September, 2008 (08:49) | Search Engine Marketing

Placing your website in directories is one of the easiest and best things to do when building inbound links to a website. However it is important to submit to directories that are reputable and place your website in the correct category.

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Grow Your Net

8 September, 2008 (09:46) | Search Engine Marketing

As you own and operate a website there are some very important things to constantly do. By far the most important is to continue to add good valuable and relevant content. This one thing is vital in building a company online.

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Link Targets

4 September, 2008 (09:18) | Search Engine Marketing

As you build and promote your website the most important factor is that there has to be some value. A website is the place where people can find information or entertainment. No matter which one it is there has to be that value as to why someone would think this is a good website to go to, stay on, and possibly link to.

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Broaden Your Inbound Links

4 September, 2008 (08:40) | Search Engine Marketing

When building links to your website it is vital to make them look as natural as possible. You do not want to be a one hit wonder meaning that you are solely going after one keyword. As you build links they have to show a variety of anchor text.

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Website Authority

3 September, 2008 (09:33) | Search Engine Marketing

Many websites do very well in the search engines without doing hardly any link building at all. So how does this happen. If you see a website that was in the 20’s or so in position and then noticeably jumps to the top 10 or 5 positions then this is a sign that the website has good authority.

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SEO Mistakes

3 September, 2008 (08:55) | Search Engine Marketing

There are many different websites that are trying to optimize for certain search terms in the search engines. There are some common mistakes that I have seen websites make when it comes to search engine optimization.

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What Is Google PageRank

2 September, 2008 (09:24) | Search Engine Marketing

The idea of the internet is to have documents that hyperlink to other documents that are on the world wide web. Google, originally called Backrub, started by being able to create a system on how to calculate the importance of a webpage by the links that point to it.

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Using Keyword Patterns

2 September, 2008 (08:47) | Search Engine Marketing

When selecting keywords for a new website is best to not target some highly competitive phrases because it will be very hard to get your new website listed in Google. It is best to use a variety of phrases to go after. If you are going after furniture then it will be best to go after

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Get Indexed In Google in Less Than 1 Week

28 August, 2008 (08:51) | Search Engine Marketing

There are many people who are constantly hearing that if you want to get indexed in Google then you need to add your url to Google. This is not the best way to get Google to index your site. What happens when you add your website to Google’s add your url page.

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Internal Link Structure

27 August, 2008 (10:03) | Search Engine Marketing

Optimizing a website for search engines is by far the best way to rank a website in the search engines. In order for the search engines to index and rank a website in the search engine results pages they need to crawl the site and see what the theme of the site is about.

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Build Content and Links

25 August, 2008 (08:42) | Search Engine Marketing

Owning a website can be a lot of work to keep it up and going. Marketing and search engine optimization are comprised of many different things. A lot of people ask what is the most important thing to do in building and marketing a website.

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SeoQuake Firefox Extension

22 August, 2008 (08:53) | Search Engine Marketing

There are several tools to help in the search engine optimization process. Firefox has several extensions to help in SEO. The one that everyone should have that is doing SEO is called SeoQuake. This extension has many different tools that will show many parameters of a webpage.

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DoFollow Search Engines

21 August, 2008 (08:29) | Search Engine Marketing

When doingsearch engine optimization for a website link building is one of the most important things to do. There are a variety of ways to do this including press releases, submitting to directories, submitting to social bookmarking companies, and commenting on blogs that do not have the nofollow attribute turned on.

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Google vs. Yahoo vs. MSN

15 August, 2008 (14:04) | Search Engine Marketing

Dear Innovation Simple clients and anyone else out there that have someone who uses SEO, we want to keep you up-to-date on search engine market share.

These are results for April 2008 from Hitwise.

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Flash vs. SEO

15 August, 2008 (08:26) | Search Engine Marketing

When it comes to the different types of websites and search engine optimization, flash websites mix with SEO like a square peg in a round hole. They just don’t fit together. The reason why is because in flash all of he code of the website is embedded so a search engine crawler cannot see all of the code.

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Search Engine Results Pages

14 August, 2008 (08:43) | Search Engine Marketing

All search engines have what is called a search engine results page or (SERP’s). The serp’s are different for each search engine but their are some basic parameters on search engine results pages.

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Look At Competitors Keywords

7 August, 2008 (06:14) | Search Engine Marketing

When you are building your keyword list you will also want to see what keywords your main competitor’s are using. This will help you identify what keywords they are going after.

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Domain Name Age

31 July, 2008 (08:21) | Search Engine Marketing

The age of a domain name plays a vital role in search engines. Just like offline businesses where companies that have been around a while increase in credibility to customers as opposed to start ups. Search engines do look at the age of a domain name as a factor. While it is not a killer to start ups it is looked at. There are two things that are looked at.

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Indexing In MSN

26 July, 2008 (08:20) | Search Engine Marketing

MSN rounds out the top 3 search engines and is still a search engine that website owners should want to be listed in. MSN does have a loyal audience that does not use Google or Yahoo so here are some things to keep in mind when optimizing for MSN. If you optimize for Google and rank very well chances are you will rank well in MSN.

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Indexing In Yahoo

25 July, 2008 (08:58) | Search Engine Marketing

Yahoo is a strong second behind Google in Search Engines so it is very important to optimize your website to be indexed by Yahoo. There are some differences between Google and Yahoo that people should be aware of. Their crawler, Slurp, is probably the most active bot on the web because there are sometimes more web pages indexed in Yahoo.

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The 3 Major Search Engines

25 July, 2008 (08:50) | Search Engine Marketing

Google focuses a lot more importance on links than both Yahoo and Msn. Google ranks these links by quality and relevancy. Google looks at the content of a site and its relevance for the on-the-page factors like title, density, depth and more. They look closely at who

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Google Pagerank

24 July, 2008 (08:20) | Search Engine Marketing

Google created the algorithm Pagerank to determine the value of a page. The ranking is 0-10 with 10 being the highest. Google was originally called Backrub because of the software they had to determine the backlinks coming into a page from another. Pagerank takes into account the links coming in as somewhat a vote. The more votes to a page the higher the PR will normally be. Also the importance of the page casting the vote also plays a role.

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Things That Search Engines Cannot See

23 July, 2008 (08:30) | Search Engine Marketing

Search Engine crawlers cannot crawl and index Adobe Acrobat PDF Files. If you have information that is of great importance to you and you want to have that information on your website you must always make sure it is in a format that the search engines can see it. You must convert your PDF files into

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Avoid Stop Words In Titles

23 July, 2008 (08:21) | Search Engine Marketing

In your title and meta tags avoid having stop words because these are words search engines ignore to improve the speed and relevancy of their results. These are words like

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Image Text – Alt Tags

22 July, 2008 (18:14) | Search Engine Marketing

Search engines cannot read images so having a ton of cool graphic pictures means nothing to them. This is where you have to have alt tags to give the search engine some information in regards to what that picture is.

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Meta Data and Titles

22 July, 2008 (12:39) | Search Engine Marketing

One of the most important parts of doing seo for a website is to pay attention to the on-page factors.

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Google Strategies

10 July, 2008 (09:34) | Search Engine Marketing

“Go Live” Tips

* Have other relevant sites link to yours.

* Submit it to Google (Innovation Simple can help you with this)

* Submit a Sitemap as part of our Google webmaster tools. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your webpages (Innovation simple uses XML Google compliant sitemaps for all of our SEO clients).

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SEO Strategies

10 July, 2008 (09:33) | Search Engine Marketing

Search Engine Optimization (SEO) is for people with a sincere desire to make money on the internet or get hit from the search engines such as Google, Yahoo, and MSN.

Some of the criteria for Search Engine Optimization are:

* Domain Name
* Titles
* Meta Tags
* Code and Structure
* Content
* External Links
* Quality of hits
* Quantity of hits

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