BYLAWS OF SUCCESS

We want successful engagements and we believe we know what it will take

7 Signs of Success

Managing expectations is something that Innovation Simple believes in deeply. That is why we have given you some of the basic expectations that you will want to be aware of in working with our firm on your next project. Communication between Innovation Simple and the Client will help the project go smoothly.

From the Client

  1. Values The Marketing Equation
  2. Before engagement interactions introduce the prospect to the ME.  Feels enlightened, likes the organization and simplicity of the model and feels that this gives IS a leg up in their mind and puts us in another category

  3. Salivates Over Setrics
  4. Before the engagement, they feel that having Setrics will be critical and they love the fact that they can measure everything – this is something they have always wanted to do.

  5. Multiple Services Rendered
  6. Using multiple services right off the bat or working on engaging with us at a higher level.  5-Factor relationships are preferred.

  7. Respects Our Advice
  8. Seeks out and acts on our advice.  Doesn’t think that they know more than us but thinks that with their knowledge paired to ours, they will succeed.

  9. Pays Bills Easily
  10. Pays on time, without fuss and without nagging and hurdles for our staff.  Accepts “out of scope” work doesn’t try and get us to jam it in scope when it doesn’t fit.

  11. Cooperation on Deadlines
  12. They understand what we need from them in terms of being able to keep things moving forward and are respectful of our deadlines and how their cooperation is needed for a cohesive relationship.

  13. Good Referral Source
  14. Refers friends in non-competing industries because of the engagement and understanding of the superiority of our models and methods.

7 Signs of Success

From the Client

  1. Clear Agreements
  2. Who the client is. Who the client’s target market is. What type of work will be done. How much of each type of work will be done. How long the process will take. What is needed from the client. How much it will cost.

  3. Relationship Manager
  4. You will have a quarterback to help guide and make sure you know what is going on.

  5. Quality Quality Quality
  6. If we cannot do it right, we don’t do it and we bring in a best-of-breed solution for you. As an agency, we do sell things that we don’t offer in-house because we cannot possibly be best at all things related to marketing.

  7. Better Technology
  8. Seeks out and acts on our advice.  Doesn’t think that they know more than us but thinks that with their knowledge paired to ours, they will succeed.

  9. Better Models – 5-Factor Approach
  10. Pays on time, without fuss and without nagging and hurdles for our staff.  Accepts “out of scope” work doesn’t try and get us to jam it in scope when it doesn’t fit.

  11. Meet Deadlines
  12. They understand what we need from them in terms of being able to keep things moving forward and are respectful of our deadlines and how their cooperation is needed for a cohesive relationship.

  13. Fair Pricing for Quality
  14. Refers friends in non-competing industries because of the engagement and understanding of the superiority of our models and methods.

  15. Proactive, Unexpected Calls with Ideas
  16. Refers friends in non-competing industries because of the engagement and understanding of the superiority of our models and methods.