Marketing Process

A valuable look at the process of working with businesses.

A Comprehensive Model for Marketing

Determine Budget and Scope of Services: This includes deciding which of the various services that the client will take advantage of at Innovation Simple including logo design, websites, Facebook pages, video, CRM software, and other services. This may include elements such as:

Time line
One time costs
Recurring costs
Congruence of needs to services
Management of Expectations

Consulting, Strategy and Content: Depending on the scope of services being rendered, Innovation Simple will architect a plan for the needs of the business and create content around the brand and target market. This may include activities such as:

Brand Consulting (identity and logo)
Marketing Strategy
SWOT Analysis
Strategic Mission
Content Development

Design and Development of Media: This may include activities such as:

Branding (logo etc)
Website
Facebook Page
Video

Traffic generation: This may include activities such as:

Search Engine Optimization – Best ROI for most businesses
Google Places Optimization – Best ROI for local businesses with a store front
Online Advertising – This could include media purchases or ads on search engines
Print Media Advertising – This could include newspapers and other media outlets
Direct Mail – These campaigns can be tailored to drive traffic to a storefront or a website.
Email Marketing – Most cost effective marketing in existence

Conversion Rate and Analytics: The principle of conversion rate and analytics applies to all forms of traffic including but not limited to:

SEO
PayPerClick advertising
Website and landing pages
Any other form of media or traffic being employed

Lead Management and Selling: This involves the software used to manage and communicate with prospects and team members in order to sell product and service customers. This may include elements such as:

CRM and project management tools
Work flow issues
Communications breakdown among staff
Time management
Metrics and reporting

Unique Approach = Unique Results

Innovation Simple staff get results for clients in each of these areas. Which begs the question –

Marketing Process

A Comprehensive Model for Marketing

Unique Approach = Unique Results

Which phases do you want to focus on?