Custom Web Design

Custom Web Design Examples

Custom, Unique, and Targeted Web Design

Innovation Simple designs website that are customer-centric and focused on the target market in order to maximize conversion rate optimization. In web design, its all about target market and knowing their wants, needs, desires, and thoughts. When we appraoch a web design project, we begin with the target market in mind and everything branches out from there. Some of the questions we ask are these:

What is the goal or purpose of the website or the design of the website?
What does the client want users to DO when they land on the website (call to action/offer)?
What can we do to make the website seem personal?
What can do we do breed trust with the website users (trust marks)?
What can we do to make this website sell or convince?
How can we make this website converts visitors into leads?
What are the USPs (unique selling points) of the clients business? You have to craft graphically illustrating phrases and messages that help visitors picture the USP.
What are the typical hesitations that prospective clients may have when visiting and how can we resolve their concerns?
Its about how you make users FEEL. Do they trust you? Are you making them feel comfortable?

No Templates or Short Cuts

Innovation Simple builds custom websites and does custom web design with no hint of templates. Except in the case of a request for a template, we use NO template creation software (FontPage, DreamWeaver etc.) or systems for creating design or code. Our custom development, is exactly what you need and is as unique as possible. This can also be very beneficial if you are looking for natural search engine rankings.

Custom web development is the building of your website with your custom needs implemented. Your development, design and marketing aspects are all custom built for your individual websites needs. All of the design style, applications and script needs are covered to build your website.

Why go custom when templates are cheaper?

Do you need your style of design or any kind of application or script in your site? Then you would need custom development to build those things exactly how you need them. A number of custom needs can come up and you need them built to your specifications. Having a custom website design team is essential for regular updates and the growth of your website.

Identity: Unique and Personal

We pride ourselves in taking time with each client and building a personal relationship as we find out the true needs and desires you have for your website. Without knowing your company’s style and personality the site would not be custom.

We like to take each individual website and build it to the exact custom needs of each client. Whether you want a really exciting flashy website with animations to promote your style or if you want to look very sharp and professional to fit the image of those you sell to, or both, we can do it all!

SEO Friendly

Templates don't rank high in search engines. A search engine friendly website needs to be unique and custom and be filled with unique content. Lastly, the site must be updated regularly with fresh content. If your website is finished but does not change, search engines will not return as often, thus hurting your search engine rankings. The best way to combat this issue is to go with custom blog development. Once a website is developed using SEO friendly development, you will want search engine optimization services to maximize organic traffic from search engines such as Google.

Your copy/text has to fit hand in hand with the tags and titles on your website for keyword relevancy. Be aware as you develop your custom website that tags, titles, and keywords will be needed before the copy is written.

Conversion Rate Optimization

Conversion Rate Optimization or CRO is the art of getting website visitors to take the desired action and become a lead/opportunity in the sales funnel. The process begins and ends with the goal of increasing the percentage of visitors that convert into customers.

Truly custom website design focuses on the target customer and builds messages, designs, and content that is customer-centric.