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Social Media and the Government Shutdown

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Although there have been over fifteen government shutdowns in the past forty years, this year’s government shutdown has drawn more attention than most shutdowns. The simple factor that distinguishes this year’s shutdown is social media. Social media has provided continued insight into the progress (and non-progress) of the current shutdown situation, making the status of the shutdown more readable to…
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In Case You Thought Social Media Doesn't Matter

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If up until this point you’ve thought that social media doesn’t matter, you may want to rethink your strategy. According to this Wall Street Journal article, social media could be the deciding factor for big investment companies deciding whether or not to invest in your company. According to Christophe Vandaele (who was quoted in this article), a managing director at…
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Why Good Design Matters

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Vintage Coca-Cola Design Anyone who has started their own company knows that there are a million different steps involved in operating a small business. Sometimes, in the beginning stages, as priorities are jumbled, design is overlooked. Oftentimes, design doesn’t make it on the priority list at all. Many small companies, in an attempt to save time and money or both,…
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Provo Happenings

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Within the past few years Provo has received attention for a lot more than just an unpredictable football team. The summer farmer’s market, the bicycle collective, and a number of different community events, concerts, and festivals have all drawn attention to Provo city in recent years. But above all that Provo has received recognition for, both local and national onlookers…
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The Scoop on Infographics

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If you’ve been on the Internet even ten times in the past two years, you’ve probably seen an infographic. Infographics come in all colors and sizes, but you can usually recognize an infographic by its shape; it’s that long, vertical image that shares all sorts of data (including charts, maps, statistics, etc.) in a colorfully designed image. But why use…
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Everything You Actually Need to Know About Google Fiber

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Let’s be honest, when Google Fiber was announced in Provo most of us had to do a quick Internet search to find out what that even meant. (No, it’s not a dietary supplement provided by Google.) But even now, nearly six months after the announcement, most of us are still scratching our heads. Where is this promised Google Fiber? When…
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Why Pinterest is Not Just for Your Pre-teen Daughter

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When you first created a Pinterest for your business, you might have been overwhelmed by the number of hairstyles and brownie recipes you encountered. But Pinterest actually has a lot more to offer than beauty secrets and treat recipes (although we like those too!). In fact, Pinterest is a great way to show your customers what your company is all…
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Business Social Media (for Beginners)

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If you haven’t had much experience, the world of social media can look pretty daunting at first glance. With tags, hashtags, retweets, likes, timelines, etc. you may feel as though you’re learning a foreign language—and in many ways that’s true. But your introduction to social media doesn’t need to be as much a culture shock as it can be a…
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