I have a certain belief. This belief may be unpopular, unproven, and unorthodox, but it is a belief I have. I’ll fill you in. I believe that technology can hinder our creativity. My belief is that certain aspects of technology make us forget that creating is an amazing experience, that the vast amount of ideas we are surrounded by makes…
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I am a believer in music playlists. I created my first music playlist at the age 10 years old. I entitled it “Friends 1.” The fun fact about “Friends 1” is that 10 of the 15 songs on the playlist were by U2, and the other five were instrumental new age pieces. While my music taste has expanded since then,…
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Photo By Flickr User Geoff Peters With all of the food in the grocery store, sometimes buying food, and cooking is overwhelming. Between the meal planning, ingredient preparation, the actual cooking, and the cleaning process it seems that my motivation to cook falls with every passing thought! But being able to make a filling and tasty meal helps me eat…
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There was a time when companies didn’t have Facebook pages, when companies weren’t striving to increase their Twitter following, and when social media did not exist. For me, it seems impossible to imagine that as a possibility. Because now we live in an age where an estimated 43% of the United States Population uses Facebook. Because of this businesses that…
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SEO, also known as Search Engine Optimization, is something that we as a marketing firm mention quite often. We mention it in regards to all that we do here as a company. You may be wondering then… What exactly is SEO? SEO is the process of affecting the visibility of your website under a search engine’s unpaid or paid search…
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Now that it has been a few years since this incredible YouTube video advertisement from Old Spice was released; I decided to take a look back at the wonderful advertising and marketing that Old Spice accomplished with its “The Man Your Man Could Smell Like Campaign.” The campaign, which featured Isaiah Mustafa, achieved the goals of a great marketing campaign…
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It’s important to remember that business is about the trading of goods. Equally important though, is remembering that this trade (in most cases of money with a product or service) should be mutually beneficial for both parties. In these business transactions where goods are being traded, there are relationships that can be formed. Relationship marketing focuses on maintaining and improving…
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I would like to:
