By: Gaydon Leavitt You Have Been Warned Marketing is not a button you push. Its not lead generation and it’s NOT advertising. Marketing is the ART and SCIENCE that your company uses to attract, find and maintain its customers. Its purpose is to generate qualified and eager prospects so that your sales team can close easily and quickly. This is…
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By: Gaydon Leavitt 2012 WAS A Growth Year WOW – what a year 2012 was. I look back and think of so much progress the US made in some industries yet I also see the stagnant nature of other industries that just can’t seem to rebound. It is in this spirit that I share just a few thoughts. Just a…
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By: Gaydon Leavitt Hmmm Which Dessert… We are often asked about mobile websites or web design that is mobile friendly. This subject is important because for small businesses in local markets, many of their customers and prospects are accessing their websites via mobile devices. So the question begs… Which version of the mobile web should I adopt? Straight From Google…
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By: Gaydon Leavitt Is there ROI in SEO? We are asked all the time, whether SEO produces ROI. This is a common question in many circles that I frequent as well as networking events that I attend with other business owners. Short Answer: Yes Long Answer: Depends on Industry Though the ROI for SEO is a long tail activity for…
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By: Gaydon Leavitt Most Popular CMS In 2007, WordPress was known as a blogging platform. In those days, we started to use it as a CMS. Today, only 5 years later, WordPress is the most popular CMS on the planet. WordPress Hacked 2012-2013 Ever since WordPress became a popular CMS, hacker attempts have been made on the software. On Mar…
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By: Gaydon Leavitt THE DEATH OF A STARTUP Dashed Hopes and Dreams How excited is an entrepreneur when he/she first gets started? Its a wonderland of possibilities for most and the hopes and dreams feel almost tangible as the entrepreneur contemplates their potential. Hidden deep inside of each small business and the dreams of each entrepreneur is a code that,…
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By: Gaydon Leavitt *Image courtesy of – hunter-ed.com What You Aiming At? One of the most common mistakes in marketing is the lack of definition of the conversion target or goal you want from the audience you have chosen. Articulating the goal and leading the target audience to it, greatly influences the effectiveness of any marketing effort. However, depending on…
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By: Gaydon Leavitt Cutting Edge Hosting Innovation Simple’s growing initiative to become the most admired marketing company for small businesses is greatly influenced by its effort to be the leading marketing company embracing technology. As of April 15, 2013, Innovation Simple is offering Solid State Drive (SSD) web hosting. SSD is the fastest form of hard drive in the world…
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By: Gaydon Leavitt More Expansion… Where it Matters Most Innovation Simple already had a presence in Salt Lake City, but this presence will expand rapidly now with the expansion plan in place and the location to do so. Salt Lake City is already technically our most active office in terms of sales and client base, so we thought it most…
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By: Gaydon Leavitt Seeing is Believing In the midst of a super competitive marketplace, you have to have a CLEAR USP so that your target audience KNOWS exactly why and how you are different and how that unique contribution that you provide, will make a difference in THEIR life or business. The most effective way to communicate that USP is…
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