By: Gaydon Leavitt Marketing: What is it? Some say, marketing is advertising – pretty much the same thing right? Some say that marketing is selling or they confuse the two. This old definition from just after the internet was created is also a great start to what marketing is but isn’t it confusing? Even after reading it, it sounds like…
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By: Gaydon Leavitt Exactly What I Needed I attend many networking events from Salt Lake City to St. George each month. Some are Chamber of Commerce lunches, some are Corporate Alliance breakfasts or lunches and some are just masterminds with multiple business owners wanting to get together and chat. One of the most powerful things I have gained from going…
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By: Gaydon Leavitt Trust the Website In the midst of a super competitive marketplace in nearly every niche online and offline, how do you vet and decide who to work with? Have you thought about your process? In my years choosing vendors and industries, I have learned a few things that have really helped my vet. The first and easiest…
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By: Gaydon Leavitt A Guiding Constant We feel that a model that guides your approach to marketing is extremely important. It serves as a Bible (so to speak) for the approach the company takes, the ideas that you espouse, and affects the culture for all staff members. What do you espouse? Do you have a model that you work from?…
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By: Gaydon Leavitt Lead Flow = Insurance Nothing is more important in business than knowing that your business is in a strong financial position and poised to do what you want in terms of growth, milestones and goals. If I was a betting man, I would bank on leads every time over any other thing in business. Quality, predictable and…
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By: Gaydon Leavitt It’s SUPER Hard There is so much talk about social media, SEO, online marketing, branding etc. It has been a crazy online marketing world since early 2012 with major social media changes and major search engine changes. You have likely wondered how to navigate this space and have had a difficult time deciding who to listen to,…
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By: Gaydon Leavitt Software: Major Marketing Key When business owners think of marketing, the almost never think of software. We use the word software to represent one of the 5 pieces in the marketing success formula for small businesses (and it applies to all businesses). When we say “software”, we mean the use of software to – Scale and Automate…
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By: Gaydon Leavitt Have You Heard About This? There is so much talk about SEO right now. It has been a whirlwind since early 2012 in the SEO space with Pandas and Penguins and the like. Chances are, if you are a business owner, you get calls from India to Pakistan to the Phillipines from middle aged men with odd…
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By: Gaydon Leavitt Are They The Same? A wise marketing millionaire and mentor of mine has said, “I define marketing as – helping people who need each other find each other.” However, it may have been said better by Peter Drucker who said, “The aim of marketing is to make selling superfluous. The aim of marketing is to know and…
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By: Gaydon Leavitt On The Same Page? All companies have a unique personality, inside reality, philosophy and mission. When these unique elements of a brand are not communicated well, the outcome is the – Vague Selling Proposition In a nutshell, the Vague Selling Proposition is “me too” marketing. You say what your competitors say, do what they do, and copy…
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