Provo, Utah: The Marketing Landscape Provo, Utah is a very dynamic locale. Huge economic potential walks in and out of the city each year by virtue of Brigham Young and Utah Valley Universities. These two institutions are KEY in Utah’s: Economic Growth Business Leadership Technology and Marketing Focus Economic Growth Utah has one of the strongest economies in the nation…
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Words Matter In politics words matter. In fact, in politics, words seem to be at least 50% of the game. In handling marketing for small businesses, one of the most common issues that we encounter is that they don’t know how to talk about themselves. That is such a bit problem because 50% of marketing is what to say and…
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CONTENT IS KING? We have been hearing from the inbound marketers of the world that content is king. Rightfully so… but for most marketers their highest leverage point is – CONVERSION Conversion rate is probably the TOUGHEST statistic to monitor, track, improve, and test. For most marketers, it is like watching grass grow and it shouldn’t be. It is most…
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What Does A Sherpa Do? The first time Mt. Everest was summited in 1953, the assistance of a Sherpa proved invaluable. Since then, Sherpas have proven to be a critical resource for successful summits of peaks throughout the Himalayas. The elevation of the Himalayas ranges from 60 meters above sea level to the highest point on earth (Mt. Everest at…
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“New” Marketing? So what is the “new” marketing. Well, if you haven’t heard, the “new” marketing is – CONTENT MARKETING Except the thing about it is that it is really not that “new.” Content marketing is closely tied to the idea of “inbound” marketing. Inbound marketing is about attracting customers instead of convincing them. Outbound marketing works for many companies…
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Why We Launched Provo? When we were discussing how to move our company forward with a greater foothold in northern Utah, we were discussing two primary markets: Salt Lake and Provo (or Utah County). Human Capital The main reason that we chose to go to Utah County was human capital. We had better access to talent in Provo than in…
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You don’t know what you don’t know Peter Drucker, small business guru said, “Most Americans do not know what their strengths are.” “When you ask them, they look at you with a blank stare, or they respond in terms of subject knowledge, which is the wrong answer.” How to discover your strengths Most people don’t know what they are good…
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30 for 30 – The Ultimate Case Study I would like to announce the beginning of a very exciting case study that we are going to run for the entire month of November 2012. We’re calling it “30 for 30.” The goal of 30 for 30 is simple – create a detailed case study on how 30 blog posts in…
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