Whenever you watch a commercial on TV or online, you are bound to be either informed or entertained; and that’s the intent of the advertiser. But another strategy that businesses have used to reach their audience is emotionally charged video ads. With countless video ads on YouTube and company webpages, there are few commercials that touch the viewer’s heart by…
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1) Email Marketing The number one reason for why this tactic works is because of the fact that it still generates sales, influences customers and boosts brand recognition. For this marketing tactic, companies should provide customers with information that is resourceful and relevant. Contests, coupons, and other special offers can also create good support with your contacts. Don’t forget that…
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Staying healthy and physically fit is a luxury that most people can’t afford to include in their budget. Health clubs and gyms are struggling to retain members as customers are finding alternative ways to stay in shape instead of paying for a gym membership. Here are some marketing strategies for those wanting to generate more customers in the fitness industry:…
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In the social media world, building a relationship with your fan base or customer pool is important to engage and inform them of news, updates or fun facts about your business. There are some things to do to create great relationship marketing with those you are targeting in your business. Here are a few. Create Awareness Creating awareness of your…
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With brand new game consoles and multimedia coming out every year, it is hard to stay up-to-date with the latest gadgets. Most tech companies do a good amount of marketing for their gaming consoles that seem to be evolving to better, faster and sleeker designs and gaming systems. 1) Xbox One Xbox was hit hard with criticism by gamers around…
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Musicians over the last few years have used traditional media to promote their music and brand towards their fans. With the evolution of social media, musicians have come to using social media to create a relationship with the artist for the fans and ownership for the musicians themselves. Most people use social media to stay in contact with their favorite…
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Don’t Let Your Summer Be Boring This Year Now that the weather is cooperating and the heat is cranked up to the point where you need to cool off in the pool, here are five outdoor activities that will help you enjoy your summer in Provo. 1. Rooftop Concert Series Bring your blankets or a lawn chair and listen to…
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By: Ian Ray Videos are a great asset for online traffic and YouTube itself has provided great help for companies just starting out. Google places value on a video based on how long visitors watch it and the amount of time the visitor is on the site. A study done by aimClear in March 2011, showed that more people clicked…
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Ian Ray Social Media and Sports Go Together Social media channels like Twitter or Facebook have been around for less than ten years and it has already changed the way sports fans interact with each other, sport teams and athletes. A few questions that we’ll discuss: How does this social media movement affect sports and the way we view or…
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Ian Ray It’s About Who You Know Building a lasting relationship with someone can be challenging. Some people make it easy, by being friends with everyone they meet. In business, it’s the same when trying to gain clients and build a relationship with the community or other businesses. There are four things I will go over about how other people…
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