DIY Web Production The world of web design has long been held up by two forces: designers and coders. The first was responsible for making it beautiful, the second for making it possible. These days, though, self-sustaining site platforms like Squarespace, Weebly, and Wix make it easy for designers to bypass the realm of coding by with building-block style page…
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Image Use for Businesses The marketing industry becomes more and more visual every year. Companies are spending less and less on saying something and more on showing it, making photography an even more vital part of the strategy. In other words, in an industry where image is everything, images are everything. While the internet is a great resource for finding…
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Taking Advantage of Promotions One of the most basic ways to get more attention for your company is to offer promotions and deals. This is true across all industries. Travel in particular is a good example of this. Airfare and hotel companies offer great specials hoping to bring in more business, or at least attract more eyeballs. They’re obviously getting…
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Slogans 101 A slogan–a short, catchy phrase of about 5 words or less–is a crucial ingredient to any successful marketing strategy. Why so short, you ask? Make it Memorable This is definitely one of those “less is more” situations. In the media saturated world that potential customers call home, it’s absolutely vital that companies convey only the most important information…
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Setting a Typeface Choosing the right font is possibly the most underappreciated art form involved in web design. We often underestimate the effect that fonts can have on the message that the words convey. When choosing a font for your website, keep these guidelines in mind: 1. Figure out the mood. Different fonts have different levels of “seriousness” associated with…
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Knowing Who Your Audience Is and What They Care About Successful companies know how important marketing is to businesses. The purpose of marketing is to identify and reach the specific people who are the most likely to become customers (a.k.a. your “target market” or “target audience”). Huge sums of money are spent every day in an effort to better understand…
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How Different Colors Make Us Feel and Why We Use Them in Design Welcome to Web Wednesdays! To start off the series, let’s take a look at one of the most crucial and noticeable aspects of web design: color. In any kind of design, color plays an enormous role in setting a mood and conveying a message. Different colors call…
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Nuru International If there’s one thing that social media has taught us in the past ten years, it’s that the best type of marketing is viral marketing–when something is so “catchy” that people want to share it with their friends, so you don’t have to. This has completely changed the way companies create marketing campaigns, putting a greater emphasis on…
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City of Angels Something about Northern Utah, particularly the Provo/Orem area and Salt Lake City, seems to be extremely conducive to the “International Development” field. BYU and the University of Utah pump out scores of graduates every year who are just itching to either start or join a project that is determined to end world hunger, provide clean water, or…
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Next-Gen Web Design A few weeks ago I wrote about Sony’s new campaign, “Be Moved”, which uses a fantastically attractive parallax site design. That got me thinking, “I wonder what other companies use parallax sites?”. For those of you following along at home, parallax scrolling is where a site uses scrolling movement, the objects in back moving slower than those…
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