Author Archive

Cinco de Mayo

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The Most American Mexican Holiday Feliz Cinco de Mayo!!! It’s time to bust out the chips and queso, the guacamole, and that mariachi CD you got from the international music section at Barnes and Noble! But do know what this day is actually celebrating? Not what you might think… If you guessed Mexican Independence Day, you’re wrong, but you’re not…
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Holocaust Remembrance Day

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Every year we observe Holocaust Remembrance Day, or Yom HaShoah as it’s called in Hebrew, to remember the terrible tragedies of the Holocaust that occurred over 60 years ago. To many of us that feels like ancient history, and it’s a good thing we have a day to it keep present in our minds. But to those who were directly…
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Sony's New Campaign

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Of Engineers and Artists I’ve said it at least a hundred times. The key to branding is to create a message. You want to give your audience an image and cause–a banner that they can wave overhead as the rest of the troops gather. You want to give them something they can identify with That is EXACTLY what Sony has…
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Tom Cruise: The Over-Branded Actor

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Jerry McMaverick Hunt What does branding have to do with acting, you ask? Well think about how actors and gigs get lined up. You wouldn’t expect to see Kevin James to be the lead in an action movie, nor would you likely find Angelina Jolie playing the role of a science-nerd. Both have very specific styles. In marketing, we call…
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Surprise Tweeters

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Where the Hashtag Meets Holiness Twitter has obviously become a huge tool for mass communication. Its role in marketing is gigantic. What about other types of mass communication, though? What about religion? Many of those living here in Utah know that many of the leaders of the LDS faith have Twitter accounts. That may come as a surprise to some….
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A Health Nut's Favorite Bracelet

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Bling for Fit People Have you seen ads for LG’s new Lifeband Touch? It’s pretty awesome. You use it to control your music, to be notified of calls and texts, and to measure the amount of exercise you have done. Why is this such a big deal? Well, let’s look at some of the implications that are hinted at in…
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Of Cougars and Card Games

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Bringing Everyone Together A new iOS app was developed recently by a group of BYU students. It’s called Card Table and basically turns an iPad and a few iPhones into everything you need for a card game. You hold your cards on your phone as if they were in your hand. You can shuffle, flip, and deal. To play a…
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A Very Creative Cloud

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Creative Cloud vs. Creative Suite Design professionals around the world can relate to the feeling of anxious anticipation when the newest version of Adobe’s Creative Suite is about to be released. It’s like an album drop from your favorite band, except cooler because you can make awesome stuff with it! Now though, all that has changed. Rather than release its…
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A World Made of Adobe

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Kings of Creative Design For decades, Adobe has been the big name in creative, digital production. A few years ago, just about every professional in the industry was using Adobe products, or was at least familiar with them. Nowadays, in a world where photography, video production, and web design are not just for the pros, Adobe has caught on with…
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Web Presence for the DIYer

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Websites for the Rest of Us Big businesses are willing to pay skilled professionals to give them the extra edge. But what about the folks that are somewhere in between? What about the wedding photographer, the in-home online retailer, or the local rock band? These days it’s so easy to do pretty good work with little to no training, especially…
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