How to Pick Keywords – Ask Your Customers Every business wants to rank well on Google. The higher the better. What’s harder to determine is where to rank well. True story – I did some consulting work for an accounting firm. Before I arrived, they hired a big name SEO company, paying $4,000 per month earning them the number one…
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Your #1 Marketing Goal Your highest marketing goal is to produce leads, right? Maybe not. Really, leads are just a means to an end, to create a buying customer. But customers aren’t the end goal either. In fact, neither are transactions or even revenue. The purpose of marketing is to help you reach the purpose of your business. And for…
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The Best Kept Lead Generation Secret – Continued As promised in last week’s post, today I’m describing a foolproof way to create natural partnerships in a simple predictable way. If you haven’t yet read part 1, please start there so today’s post makes sense. Step 1 – Fire! …Ready, Aim I call this “Trial by Fire”. Jump in with both…
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The Best Kept Lead Generation Secret The strategy I’m about to reveal is so simple, powerful, and obvious, it must be a secret. Why else would it be so underutilized? Done right, this method produces the best kind of leads, takes relatively little effort and financial investment, and continues to deliver a residual flow of hot inbound leads. But I’ll…
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