The Event Like many of you, business travel provides me with great learning opportunities. I frequently use them in my consulting and training as similes or metaphors. This one taught me the most. A few years ago, General Motors held a grand training for their prestigious Cadillac Division at the Ritz Carlton in Laguna Niguel, renown for customer service. The…
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Chocolate Lovers If eight out of ten people love chocolate, what can we conclude? That’s easy, two people out of ten didn’t hear the question! When it comes to pleasing others on Valentines Day, a box of chocolates is a no brainer. “All you need is love. But a little chocolate now and then doesn’t hurt” ~Charles M Schulz (www.brainyquote.com)….
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Laugh Often I enjoy working with a group of people who regularly make me laugh. It’s like spontaneous combustion. I especially enjoy laughing when tasks are piling up and I have shifted mechanically to autopilot. Laughter makes me human again. Have you had a good laugh lately? Boost your odds for success today by laughing. In doing so you are…
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You are a leader. You possess Integrity. You maintain your character under pressure and utilize ingenuity to see beyond the obvious limitation. You dream. You create vision in others who then see your dream. You are a leader. You possess Accountability. You can laugh with the best of them. And your homemade humor isn’t half bad. You do not place…
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There are 4,912,843 product lines related to the automobile washing industry. (Source: United States Census Bureau 2007 http://www.census.gov/econ/industry/products/p811192.htm) Sales tip #1 People have options With nearly 5 billion car cleaning or polishing products infused into the market, how could the owner of this vehicle have missed his opportunity? Perhaps he had no access to running water. Or perhaps there was…
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Begin with this question: Does your marketing plan contain strategies to create a strong company culture? Within your business niche, competitive advantage doesn’t just show up on your doorstep knocking. Rather, it requires a cohesive, strategic, marketing plan which is creative in its design and successful in its implementation. Strategic marketing must first be fostered inside of your company utilizing…
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Recently, I read a LinkedIn inquiry seeking expertise in the creation of an Expo booth. I am sure many presenters have similar interests. Expos are amazing, noisy events proliferated with bright signs, moving parts, and a few sharply dressed reps. Looking at Expos holistically by purpose helps to successfully plan one. It’s simple. It’s all about clarity. Here are a…
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In all of your doing, do this and experience growth. This tip can profoundly impact your success: Find time to be still. Moments of contemplation cause breakthroughs. Thinking is a good thing. “Thinking is the hardest work there is, which is probably the reason why so few engage in it.” –Henry Ford. Autopilot Because thought is the precursor to almost…
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Why does digital marketing require quality content, human voice, and financial investment? Because content marketing including social media is highly sought after: 1) It’s the buzz, 2) It is affordable, and 3) It provides easy access to many people across multiple technological platforms. Consider digital marketing as a key dynamic of your well designed marketing strategy. How might you improve…
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Scenario: Your efforts have contributed extensively to company market share. Senior executives have invited you to present during an upcoming annual convention. When this happens to you, will you be ready? Will you be calm and collected, prepared to address the crowd? Or will your blood pressure go up! Many speakers likely experience dry mouth, a racing heart rate, and…
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