Author Archive

Exploring the name "Innovation Simple"

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Every day, businesses are evolving. As technology improves and the needs of customers change and increase, businesses must keep up with the demands. A large part of most modern businesses is marketing, or “the process or technique of promoting, selling, and distributing a product or service.” While most large businesses have a department devoted entirely to marketing, many smaller companies…
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Target stores ask customers to shop without firearms

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Earlier this week, Target began asking shoppers to leave their guns at home when entering Target stores. The retailer cannot prohibit customers from carrying firearms in most states, and the company has reiterated that this action is not a demand. Molly Snyder, a member of Target’s public relations team, was quoted by the Los Angeles Times as saying, “This is…
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United States Supreme Court rules to protect cellphone privacy of arrested subjects

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On Wednesday, June 25, the Supreme Court ruled that police officers need a warrant in order to search the cellphones of arrested subjects. This action is considered a major ruling in favor of individual privacy, as law enforcement now will not be able to search cellphones except in “emergency situations.” The unanimous 9-0 ruling seeks to protect privacy in an…
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Instagram as a Marketing Tool

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Because of social media, the world of marketing has expanded dramatically. New media platforms allow companies and consumers to communicate with extreme ease about almost any topic, and the masses can respond, comment, and recirculate content with the click of a button. As our society continues to make a shift toward the digital, more and more companies are learning how…
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A Look at the Innovation Simple Provo Interns

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Currently, six people work as marketing associates in the Innovation Simple Provo office: Eric, Jake, Brittany, Wren, Troy, and Katelyn. While we all have backgrounds in the communications field, we each have different strengths and bring unique skills to the table: Eric: Eric is a 20-year-old Provo native who is super passionate about music. Visit his blog at provobeathive.com. Jake:…
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Sprint Drawing Closer to Purchase of T-Mobile

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Earlier this morning, reports of Sprint Corp S.N preparing to purchase T-Mobile US Inc. flooded the Internet. It was reported that Sprint has agreed to pay roughly $40 per share to buy T-Mobile, which would merge the third and fourth-biggest U.S. mobile networks. Sprint and T-Mobile have long competed with America’s #1 and #2 mobile networks, AT&T Inc. and Verizon…
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Introduction to New Innovation Simple Blog Format

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The Innovation Simple Blog allows members of the “Marketing Managed” team to communicate with clients and readers about relevant marketing concepts and news. In the past, the content of this blog has varied widely. This summer, however, our team is narrowing the focus. In order to provide our readers with specific, niche information, we are choosing to target six different…
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Increasing Productivity at Work

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As the workday goes on, it can become increasingly difficult to be focused and productive. Too often, workers find themselves feeling burnt out and unmotivated in the afternoon hours. For regular 9–5’ers, steps can be taken to improve productivity. Here are a few tried-and-true methods to getting the most out of each day spent in (and out) of the office:…
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How to Live With Less

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Whether for the sake of their paycheck or the sake of their sanity, many people are choosing to start living with less. “Less” can refer to owning fewer objects, spending less money “for fun,” scheduling days with more spare time, etc. In a world where we are bombarded with advertisements and the constantly feel the need to do and be…
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