Author Archive

Good Writing Is Important: Learn to Write Well Starting Now

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Scott Christofferson You Need Quality Writing Writing is king. Good content equals loyal followers, work you’re proud of, better online rankings, and the list goes on. So what’s your source of writing skills? Mine is reading. I read, read, read. Blogs, newspapers, books, advertisements. When you read, you learn to write. The best writers read a lot. And I only…
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Visual vs.Text. Tips for Proper Balance!

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Scott Christofferson Give Them What They Want A good rule of thumb with marketing also happens to be the golden rule. “Do unto others as you would have them do unto you.” In less philosophical-speak: If it isn’t interesting to you, then it isn’t going to be interesting to other people. Many advertisers waste their time on posts that have…
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How to Show Your Boss the Value of Facebook in 7 Easy Steps

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Scott Christofferson Yeah, Your Company Probably Needs a Facebook Page Getting your boss or company to buy into having a Facebook account may be tiring and frustrating. In today’s social media world, it seems that every start up company and business in leading industries are involved with customers and potential customers through the social media world. Not only does Facebook…
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Humor and Social Media . . do they go together?

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Scott Christofferson Humor and Social Media It’s not a secret that we live in an age where social media no longer concerns just youth, but is reaching a larger and larger audience everyday. In fact, if Facebook were a country, it would be the 3rd largest country in the world! Who wouldn’t want the world’s “3rd Largest Country” to see…
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How to Use Pinterest for Your Business

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Scott Christofferson Pin That! You’ve heard about Pinterest, right?! Of course you have. Pinterest is all the rage. It’s visual, it’s addicting, it’s cool. A year or two ago the platform went from 1 million users to 150 million users within six months . . they must be a on to something! Pinterest is everything that Flickr should have been…
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Marketing: Make a Difference Every Day

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Scott Christofferson Evaluate Your Routine Spring is here. Everything around me is changing and becoming new. Are you experiencing the same thing? Have you thought about your daily routine and how that may be affecting the way you’re implementing your marketing strategy? Take a moment and evaluate your routine. A few small changes may improve your performance. Analyze your day…
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4 Ways to Create Brand Evangelists

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Scott Christofferson You Don’t Have to Create Your Brand Alone The phrase “evangelism marketing” was coined by former Apple chief evangelist, Guy Kawasaki. For years since then companies have tried to let loyal customers create their brands for them and with the addition of social media in recent years – it’s working better than before. Because let’s be honest, the…
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Marketing Discussion: To Multitask or Not to Multitask?

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Scott Christofferson The Debate Do you think that multitasking is useful? Does it work for you? Many experts believe that it might be the most detrimental method to actually getting work done. It also greatly depends on what you call multitasking and the type of work that you’re doing. Many businesses have this very question about their marketing. Should they…
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Marketing Fact: Conversion Takes the Cake

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Scott Christofferson Conversion Rules Thought leadership is nice, reputation management is better, but the ultimate goal of providing quality content, searchable sites and digital marketing is to get clicks and conversions. Conversion is a natural result for sites with consistent traffic which is why driving traffic to your site is so important. More traffic means for conversion and more conversion…
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