Scott Christofferson It Says So Much About You It may seem like a simple greeting or sign off but email salutations tell a lot about a person and their business. Especially since digital communication is often the first communication, they should not be taken lightly or ignored. Think about your day – how many emails have you sent already? Probably…
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Scott Christofferson Good Content is the Best Content Good content marketing and writing for the Web takes some serious skill. Writing an interesting AND useful blog post is not easy. But you probably already know that. Once you post the article your work has just begun. The way you disseminate your content has taken a lot (maybe even years) of…
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Scott Christofferson Listen Up Being a good listener is essential to being an effective leader. And if you’re a business owner, marketing professional or sales person it’s really important. People want to be heard. They want to know that you know what they really want deep down inside. The only downside is that many times people don’t say exactly what…
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Scott Christofferson Online Marketing is Here to Stay Online and digital marketing has grown into something much more than just an optional feature of your marketing strategy – it has become a must for most businesses. Many small and medium sized businesses know they don’t need to have a social media presence just to have a social media presence, but…
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Scott Christofferson Unacceptable I’ll be the first to admit that I’m not an authoritarian who exists to decide whether or not a word is real or completely made up. In almost any language, there is a complicated and imperfect process of deciding the correct form of a word and what variants are unacceptable and incorrect. Although many of these made-up…
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Scott Christofferson Be Social Starting your journey in the world of social media can be an intimidating step. Facebook has over a billion members and Twitter has about half of that. The audience is there but creating a social media presence for your company means that you’re starting something new and building your presence will take time and work. There…
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Scott Christofferson Be Careful of Too Much Hype After weeks, months or even years of developing a new product or service it’s only natural for a company and its employees to be excited about the product launch – because with time and dedication it has become their baby, their pride and joy. And of course they want the public, their…
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