Why SEO is Important to Your Brand SEO is a buzzword right now in the tech industry. Everyone says your business needs to have it, and everyone promises to get you to a better place financially with it. Is SEO all hype, or is it a key ingredient to business success? Honestly, a little bit of both. SEO, or search…
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How Word-of-Mouth Marketing is the Best Kind Some marketers are giving up on word-of-mouth marketing because it is so difficult to control. True, consumers are more difficult than ever to motivate. However, when a campaign or product strikes a chord, you can know it will spread like wildfire across social media and in person. Most industries live or die by…
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A Focus on Companies that Market in the Summer Well, summer is wrapping up. Besides feelings of despair and mild depression after kissing the sun goodbye, there is also a bit of reflection on the summer’s exploits. Summer drives a tremendous consumer market for everything from pool products to trips to summer events. Savvy brands have a fine-tuned strategy for…
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How to Harness Viral Content for Your Business Hello, welcome to America. This is a land where entrepreneurs run rampant and potato salad raises over $50,000 on Kickstarter. That’s right, everyone’s favorite picnic side dish garnered 50k from almost 7,000 backers. Why on earth would this happen? The campaign, which started out as a joke, became viral. News outlets reported…
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How Good Design Means Greater Marketing ROI Websites aren’t just commonplace now: they’re ubiquitous. Thirty years ago the internet was in its infancy. Email wasn’t a word in the dictionary and tweeting was something only birds did. Now, in an age of digital media, web design has completely redefined our world and the ways we expect to interact with it….
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What Your Business Can Learn from Pinterest My wife is a third generation graphic designer, so I’ve heard my fair share of how design and creativity have changed over the years. In the good ‘ol days design was expressed through letterpress, screen printing and hand painting. All three processes were tedious and required very technical skills and expensive materials. The…
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What This Obscure Holiday Means to Your Business To most of the country July 24th holds no real significance but another day to eat twinkies and kick back in the summer shade. But to Utahns and other western states, July 24th is Pioneer Day, a state holiday and commemoration of mormon pioneers first arriving in the Salt Lake Valley on…
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How The World Cup Landed Him in a Meme Frenzy You and the rest of the country howled and cheered in anticipation during the fateful US v. Belgium game of the World Cup last week. The U.S. came in as an underdog in every way but still managed to capture the hopes of millions. Despite the hype, the U.S. team…
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Hot summer? Here are cheap ways to cool down. 1) Run Through The Sprinklers This goes back to when I was a kid. If you have a yard with a sprinkler system, you’re miles ahead of your apartment dweller friends. Turn the sprinklers on and run through them with your kids. Another option is to water your lawn with your…
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Take it Back to The Basics We all know social media in one form or another. Facebook, Twitter, Snapchat, Whatsapp, Instagram, Pinterest, LinkedIn, Tumblr, Google+, the list goes on and on. Businesses know that they need to be on social media, but after that they don’t know what to do to make their social media presence effective. Ideally, your business…
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