Choose Your Marketing Firm Marketing is essential to get any company’s brand or product exposed to consumers. For a lot of businesses, it is a challenge to pick the right marketing firm/service that will fit the needs of the brand and the industry that a specific brand is trying to break into. Utah is no exception. There are dozens upon…
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The History of Flag Day Well, today is Flag Day. It may seem like an obscure holiday, but Flag Day celebrates ideals held dearly by all Americans–ideals like freedom, justice, equality and tolerance. The holiday itself celebrates the adoption of the United States flag on June 14, 1777 during the revolutionary war. At that same time the continental congress gave…
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Build Your Team With a Company Outing In case you missed it, we’re right in the middle of summer and at the end of the second quarter. If you manage employees you know minds start to drift and people start daydreaming about pristine blue water, ocean breezes or the golf course greens. Our solution? Plan a company outing to refocus…
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What’s a Marketing Superstar? There’s a lot of misnomers about what it takes to be successful at marketing. Some companies throw money at the problem, some outsource to specialized firms and others pretend their marketing doesn’t need any help at all. If you fall into that last category, I invite you to reconsider. For marketing to be successful it needs…
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Revamp your summer marketing strategy Summer is a fun time. Summer means more sun and (hopefully) more time on a beach you can’t pronounce the name of. Either way, summertime introduces interesting marketing dynamics to you and your business that need to be considered. Summer is the time most people travel and take vacation time. For the travel and tourism…
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Crowdfunding is still a new phenomena in e-commerce. Recently, crowdfunding website Kickstarter celebrated its 5th anniversary. In 5 short years crowdfunding has become a compelling financial force that funds both startups and existing businesses alike. So my question is, what is crowdfunding doing in the world of business and e-commerce? Learn from crowdfunding Many of you may remember a little…
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What is a ‘trigger’ tool? Whether or not you work in marketing you know that social media has completely changed the industry. With dozens of mainstream options and counting, marketers need to make their social media outlets interact and reinforce each other in order to successfully reach target audiences. To streamline social media, marketers can now use “trigger” sites like…
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