Aug 18, 2011
We are passing through digital age, in which it is easier to create quality photos, videos and other multimedia presentations that can be utilized for business promotional purposes. The reality is that you don’t need a very large budget to operate advertising campaigns using commercials and video SEO marketing. In fact, what’s awesome about the digital age is that you can explore your own creativity with just your video camera and computer with video editing software to create your very own online video SEO marketing campaign.
Search Engine Marketing is a convenient way of putting across your message to the user and the search engine. A marketer can promote his site using, content, advertising, pictures and the latest trend of videos. Video marketing is fast picking up as it is attractive to the audience, conveys message faster and in a more creative manner of presenting ideas. There is no denying the fact that a properly optimized video has power. American consumers love watching videos. 172 million U.S. Internet users watched online video content in just one month (comScore, Inc. Video Metrix Jan 2011) and that number continues to grow. It takes more than just good video SEO to break through the clutter.
Videos are now an important part of SEO and are considered to be one of the most effective ways of promoting a website. If you were not aware about how videos can benefit your website this information is surely going to help you, along with tips and goals.
Benefits Of Video SEO
- Video SEO affords you the opportunity to spread your message across a larger audience through social networking.
- Video SEO has been a successful attempt at getting in the most valuable inbound links.
- You build your position as an expert in the field as a video gives a lot of details. Regular uploading of videos helps your position better.
- Creating and sharing videos is the easiest way to increase the traffic. Video SEO is an important part of SEO followed by Search engine marketing Agencies. It helps you attract a larger audience that leads to more traffic. Just as SEO, Video SEO too is an affordable measure to get a massive online following.
- The content on the video can be edited when ever required. You can also convert the written content of the video through a video clip. This also frees you of maintaining the content and regularly uploading fresh.
- Videos help to offer your website more exposure with good communication abilities.
- Learning from videos and watching videos is certainly more convenient and appealing. Visitors who will check out your video are some other site would love to visit your site to get more information on packages, prices and other products. This means, that posting online videos can help you to increase your revenue to a great extent.
How To Optimize Videos For SEO
The search engine may not be able to extract the keywords from the video; hence you need to apply a few skills to this. You need to title, description, and location for the video uploaded. The following tips may come in handy for a successful Video SEO:
- Title And Captions: Title of the video must be based on the targeted keywords. Research for finding these much required keywords can be done for your video as if it is a text based file. Caption your videos where ever possible. This helps to make the video accessible to the end users, which is an added benefit to SEO.
- Right Format: Ensure to submit a video sitemap in the right format including keyword tags, description. This keeps the video in the search engine good books.
- Keywords: Also use keywords in the description of the video. Try using keywords so that it can be easily indexed for the related query.It will aid the effect of mentioning keywords in the title tag.
- URL: Optimizing URL of the video is one of the video SEO best practices and it can produce desired results. You can do so by including the title of the video in it. URL is nothing but the address of the video file on your website. It is the path that search engine must follow in order to locate and retrieve your file. Also provide relevant file names to the video. Keep it Short: Know that attention span of an internet user is short, if your video is longer than 10 minutes then it is good idea to edit it, unless it is very catchy.
- Spread the Word and Video: After uploading the video on the internet, it is essential to let the netizens know where to find it. It can be done by spreading word about it through (blogs, communities, friends, employees and forums) or by undertaking inexpensive advertising campaigns. One can make available links to it on social media such as Facebook and Twitter so that it is easy to download. As a practice post the videos on your website as well. This will help the viewer to understand the context in which the video by just browsing through your site.
Goal of Video SEODeciding whether your goal is to obtain views for your video or to increase search referrals for your website which will ultimately, help in increasing its raking is of utmost importance. Getting this point clarified will help you in deciding where to upload your video.
- Ranking: If you are in earnest to highlight your website by increasing website traffic through your video then submitting your video to other websites will be nothing short of hara-kiri. When a user searches for something, he naturally picks a well known website from the results of the search, so even though he is going to watch your video, the chances of your coming out to be a loser are high. Load your video on your own website and no where else which is a help in website promotion. Prepare a document called site-map which will tell the search engine about the videos, thumbnail images, titles and description of your video. Search engine will use this information to index your video which will go a long way in ranking it.
- Views for Video (Viral ): If you want your video to go viral (propagate) among internet users then, uploading it on the video sharing websites, such as YouTube, is a far better option. Because of the assured traffic on these sites the chances of your video being accessed are far higher than if it is uploaded on your site. Your can take help of a video submission software or use video upload services to submit you video to the major video sharing websites.
Though new as a dimension to SEO, Video SEO seems to a promising arena to explore. Search engine marketing agencies apply all possible but ethical methods for a successful search engine optimization strategy and they certainly don’t seem to ignore the new and powerful tool up in the market. People who watch your videos, will understand your expertise on the subject and will start relying on your advice and tips. It becomes very easy to sell products and services in such a situation when people have actually started in believing you.