Jun 16, 2011
More than ever, the best web design is super important for small businesses. Forrester Research has studies that show by 2012 nearly all companies will be focused on internet based marketing technology more than traditional mediums. There has never been a time in history where potential customers have more information at their fingertips to evaluate companies and websites are the face of small business, mid-sized companies, and Fortune 500s. The rankings, design, features, functionality, and speed of a company website plays a major role in the impression that potential customers have of the business.
When searching out a web designer in Utah, its more than just design. A TEAM of individuals has a lot more power in creating a website that will impress potential visitors than does a freelancer or a one-man-band. When considering the success of a small business online in terms of impressing customers and gaining new clientele through the internet, some of the basics things to consider include the following:
- Identity – Companies must have a clear, unique, and recognizable identity.
- Web Design – The design, colors, space, feel etc must be appealing to the target audience.
- Function and Features – Simply put, potential customers need to see what they would like to see in terms of function and features. Important pages and features need to be easy to find.
- Speed of Website – The website needs to feel as snappy or more snappy than any other website the user is used to seeing. This is a complicated process involving design, code, and hosting. A solid team that understands ALL the aspects of what makes a website feel snappy is super helpful.
- Rankings in Search Engines – Not only will rankings in search engines play a major role in creating traffic and potential leads for your business, but it serves as one more vote of confidence for potential customers. Those who rank high in Google are more credible than those who don’t, especially in the web design industry.
If you are searching for a revamp of your current website or trying to find the best web designer in Utah, Google – utah web design – or check out our services for design, programming, hosting, and search engine optimization. Innovation Simple has been around for 5 years and is full of talented people ready to have a look at your needs and customize a solution based on those needs. Our consultants are small business savvy and do much small business consulting for free as part of the process of developing a project. Check out our web design portfolio.