Oct 1, 2008
The most important thing in marketing in the search engines is having a good keyword list. So how do you start to build a keyword list that will properly tell visitors what you offer and most importantly bring you more customers.
Here are some things to keep in mind when thinking of words to target for your business in the search engines.
1. What does your product do?
2. What are your important features?
3. What are your characteristics?
4. What problems do you solve?
5. What are words that describe your business?
6. What are words that customers use to describe your business?
7. Do not use misspellings, search engines correct these now.
8. Have you received awards? Best something
All of these are things to jog the memory banks to see all the different types of words and phrases that describe your business. When building a list of keywords you want to just write down everything that comes to mind.
In the brainstorming session let your mind go so you can have a good list. As you use keyword tools you can use the use synonyms tool as it will also pull back more related words that you otherwise would not have thought of. This will help you build a preliminary list.
After you find these words you can then add modifiers to increase your keyword list. Modifiers would be like best, reviews, purchase, and buy would all be words that you can use to increase your keyword list.
The most important thing to remember is that it will be easier to rank in the beginning with what is called lont tail keywords and this means that the keyword phrase is made up of 3,4,5,6 or more words. People are starting to be smarter as they search for information and therefore are generally typing in more words to find exactly what they want.
Also remember that you will not have as much competition for the longer keyword phrases and the traffic is much more targeted as they are looking for exactly what they typed in. This is not as much the case with 1 or 2 keyword phrases.
Use all of these tips to increase your ranking power in the search engines.
This is SOOO important! I love this topic. Too many people build sites without doing this, and without even thinking about keywords. Great job!!