Developing an Online Business Using SEO

Dec 8, 2011

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Using SEO in Creating Your Online Business

The role of certain developmental programs for helping any business to flourish cannot be underestimated. An inability to run a developmental program for your business will land you in a position where it becomes impossible to make that business a reliable income generator. The same is true for the online business. An online business also demands some developmental initiatives. Search engine optimization (SEO) and Internet marketing have both been proven methods in providing quantum thrust to the online business.

With the evolution of the Internet, SEO has become the most sought after information technology “trick” that is extensively utilized by business professionals across the globe. SEO is an effective long-term Internet marketing strategy with high ROI opportunities. It is basically a technical process managed in a professional manner to obtain greater visibility in the search engines, such as Google, Yahoo!, and Bing. In order to obtain the best rankings in these search engine indexes, various skills and tactics are deployed, and a combination of those skills, technical as well as soft, is known as web optimization or SEO.

Internet marketing that is paired with effective SEO strategies is quite powerful. When you setup an online business, Google, Yahoo!, and Bing serve as your bridges to customers. These days, people make use of search engines to look for products and services that they are interested in or to simply find information that solves a particular problem they face. The Yellow Pages have suddenly fallen off the face of the earth. Google has been driven into people’s brains as the source for answers, like some kind of wizard. Google’s whole purpose is to provide the most relevant answers to every possible question on earth. The Yellow Pages can’t do that, so online businesses need to adapt.

When you type in a word or phrase into a search engine, you are given a list of results that show various websites containing content that reflects what you searched for. Paid ads as well as a variety of organic, free listings will pop up (with what the search engines believe to be the most relevant at the very top). Most people skip the paid ads and focus on the first few organic listings. They trust those more. If you show up #1 organically for a specific search term, people subconsciously understand that you paid your dues in obtaining that position. You are the top dog for a reason. If you’re on the second page, you might as well be on the one hundred and second page. With that said, SEO is the only way your online business can impress the search engines enough to stick you at to top of your niche.

The first part of the SEO process is conducting keyword research. Choosing the right keywords to target and market is critical in fighting for the top rankings. You should make sure that the contents of your website feature the most commonly used keywords by people that search for businesses related to yours. Online businesses may lose potential customers by targeting the wrong keywords. When just starting out, don’t shoot for the moon. Aim at smaller, less competitive keywords, and slowly but surely you will begin to see your website move up the rankings.

Once you have a good keyword list created, the next thing you need to do is establish a marketing plan. There are different ways to market those keywords including article marketing, video marketing, social media marketing, and more. Writing articles is considered to be one of the best practices in SEO. Why? They are informative. Search engines are designed to provide information to people, and articles are the best information providers on the Internet. Effective SEO writing techniques can help attract people to those articles and ultimately to your online business.

In today’s competitive business market, it is not enough to just put yourself out there. You have to stand out from the sea of competitors. You have to realize that millions of people use the Internet on a daily basis. The decision to click on a website that an online search generates is literally a split-second decision. If you aren’t different enough for people to say, “I wonder what they are all about,” you won’t get anywhere. SEO done right is a savior to your online business.


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