Apr 30, 2009
According to Google is SEO SPAM?
The short answer is no as SEO stands for search engine optimization and what that really means is making a website that is built properly with the correct structure. White Hat SEO is always welcomed to Google.
There are many different factors that are involved in performing Search Engine Optimization. There are 2 main factors: On Page and Off Page.
The on page factors are very important in making the website structure correct and easy for a search engine to crawl as well as making it easy to navigate for users. Proper web design is essential when building the code and design.
The off page factors are also very important because this is how a search engine determines the popularity of a website and can see what others think of you by what they link to your website with. You will want to have links pointing back to your website that are from trusted sources and not spam websites.
There are some basics that must be covered when performing SEO for a website and Google has provided several tools to help webmasters including the Google Webmaster forum where webmasters can ask question, Google Webmaster Tools, Google Analytics, and more.
One of the things that Google does is provide tips, tutorials, and guidelines for webmasters when building websites and performing marketing campaigns. Google has put together a 20 pdf that overviews some basic information about SEO and these are things that are commonly overlooked.