Apr 28, 2014
Every year we observe Holocaust Remembrance Day, or Yom HaShoah as it’s called in Hebrew, to remember the terrible tragedies of the Holocaust that occurred over 60 years ago. To many of us that feels like ancient history, and it’s a good thing we have a day to it keep present in our minds. But to those who were directly involved in the Holocaust, the memories are all too fresh.
Yom Hashoah is a relatively new tradition. After years of debate, it was decided that the 27th of the Hebrew month of Nissan, the world would honor the victims of the Holocaust. When the 27th falls on a weekend (like it did this year) the day is moved either forward or backward to avoid interfering with the Jewish Shabbat.
There aren’t really any standard rituals designated for this day, though many observe it with candle lighting, poetry, singing, and prayers. In Israel, however, all public entertainment is closed for the day and a siren sounds at 10:00 AM at which point everyone drops what they’re doing, pulls over to the side of the road in their cars, and stands to honor the victims of the Holocaust.
Traditions are a great way to help people remember things. Just like the tradition of Holocaust Remembrance Day helps us to remember those who suffered in this great tragedy, starting a tradition around your company or one of its products is a way to brand and promote your business effectively. One example of this is the iTunes Music Festival that Apple has every year. Try building a tradition for your customers to be a part of!