Nov 6, 2009
SEO, search engine optimization, is a big industry that takes a lot of experience and learning as you go. Technology is always changing and therefore the SEO industry is always changing. For whiteboard Friday Rand did a good video about how SEO’s know SEO.
It is a good video where he talks about the several sources that can be used to learn SEO and then goes into correlation graphs and parameters that help in doing search engine optimization. If a person wants to learn SEO there is no structured college university or degree that a person can get in order to learn SEO or show what type of education they have had.
I still say that one of the best resources to learn SEO is the SEO Guide put out by Google, which was last revised in November 2008.