St George Light Bulbs-Saddleback Lighting

Mar 16, 2010

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Saddleback Lighting is a energy efficient light bulb company based out of St. George Utah. The owner was concerned that he was not showing up in Google for phrases that are not competitive including his own company name “Saddleback Lighting”. He had another company build his ecommerce light bulb store through the shopping platform of ZenCart, however when I talked to him there were things that I saw that I knew needed to be fixed. A huge problem was the fact that there was a meta tag on the home page that had noindex and nofollow. This is by default in ZenCart and it needed to be fixed. There was not XML Sitemap or Robots.txt files either. These are huge files that can greatly help a search engine quickly know how to crawl your website. home page screen shot

Making your website accessible to search engines is a crucial component of having success in search engines. The most important part of SEO is making sure a search engine can access the content and easily crawl it. Having semantic code and the right files makes a huge difference. While this is not the only thing that needs to be done in order to achieve success in the search engines, it is vital. If your website is struggling in search engines you may want to make sure it is accessible to search engines by checking if there is a meta robots file that says noindex nofollow or if the robots.txt file is blocking content that you do not know about.

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