Oct 3, 2008
To draw attention to visitors who are scanning the search engine results page having offers in the title tag is perfect at getting more clicks. You can use words like Free Shipping and Handling, Free S&H, 30% off all products, wholesale prices through October.
Samsung TV’s 50% Off Retail- FREE Shipping
This could rank for the “samsung tv” keyword and offers and incentive for someone to click on the title. Studies have shown the title is the most important factor for what visitors read and click. This could be a reason why search engines weigh more importance on titles of pages.