Titles and Summaries in Press Releases

Jul 7, 2008

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Press releases are most effective when they have effective titles and summaries.


The titles must grab the attention of a reader. The best is to capitalize the first letter of each word in the title and should be limited to 87 characters or less. Always use strong power words in your titles to draw attention like official, launch, pre-launch, partnered, releasing, etc…


The summary must be limited to 250 words or less and layout the highlights of the release. Always start strong and use your website in here along with the name of your company. Most press releases are judged by the title and the summary.

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