Article Marketing

What is Article Marketing?

Article marketing is used by internet marketers for several reasons. The purpose and goal of writing articles on popular topics is to then publish those articles in article directories to be distributed around the web. When these articles are published, they are then found by others who are looking to post and share articles with others.

Many website owners do not want to write their own content so they go to these article directories and purchase articles to place on their website. This helps them have more content on their website making their website bigger and more relevant with information. When they publish the article on their site they must keep the source of who wrote the article.

How does article marketing help a website client?

When the article you wrote gets published around the web on other websites the resource box or the source of who wrote the article has the information of who wrote the article plus a link back to your website. If your article gets a lot of publicity it could be placed on many different sites that have a high pagerank and are an authority website thus giving quality relevant inbound links back to your website.

If your article gets a lot of attention then it could go viral as people bookmark the article or talk about it in many different social networks. This viral activity will help boost your popularity and increase your rankings in the search engines.

What should I write about in my articles?

Writing articles is where a business owner shows off their expertise and knowledge in a given subject. This helps in brand recognition and in showing the online community that you are an expert in that particular field.

Articles should be at least 300 words long and never have your website in the body of the article. Writing about specific things that are more tightly close to what your website is about is the best thing to write about.

Here is a breakdown of the article marketing process:

Onsite

We will help you with copywriting in articles to help prepare them for marketing across the web. Articles will be further used for additional content for the website or blog information engines.
Copy writing Costs: If you would like to have us do the copy writing, please contact support for pricing and details.

Goals for Onsite

• Get major search engines to index articles.
• Provide well-written articles for users to read.

Offsite

Articles will be submitted to article directories such as Article Dashboard, GoArticles, Article Biz, Article Circulation, Article Marketer, and more. These articles will contain wherever possible, links to your website.

Goals for Offsite

• Increase popularity of articles across the web.
• Increase volume and quality of links to the website.
• Increase branding of company name and credibility.