We're Problem Solvers

Experts who create, improve, and deliver scientific marketing that improves business

Our Executive Team

Founder & President – Gaydon

Client Function: Marketing Scientist

After working at a Ford Dealership near Las Vegas as the internet manager, Gaydon left Ford and followed an entrepreneurial spirit that has taken him to this point. January 1, 2007 Gaydon started the company now known as Innovation Simple with a few ideas and a few thousand bucks. Innovation Simple has grown steadily each year and now services clients all over the US as well as other countries.

Gaydon is highly organized, and detail oriented. In addition, he has a creative and logical mind. Gaydon is known in circles as one who can “create and implement” and is extremely intellectual. Gaydon’s designers eye has helped Innovation Simple develop a strong creative department and his sound logical side has helped him build a successful business.

Gaydon has a broad knowledge of marketing and technology, which serves as a great asset to his fellow staff members. Employees are known to consult Gaydon on a variety of topics and get intelligent answers. Gaydon is able to help marketers, designers, programmers, system administrators, writers, and other professionals improve their process and effectiveness.

Consulting areas include:

  • 5-Factor Marketing Strategy
  • USP Development
  • Naming & Messaging
  • Marketing Analytics
  • Software & Product Development

VP of Production - Craig

Client Function: Branding & Design Specialist

Craig is a professional branding expert with an emphasis in user experience and identity design. His expertise dates back to college where he majored in design and also studied marketing and communication. He was tutored by some of the best design minds in the US.

Craig also has experience in marketing and sales having worked as a vice president of marketing at a large energy company. His combination of marketing sales design and user experience is integral in helping our clients achieve maximum results.

Consulting areas include:

  • Brand Strategy
  • USP Development & Articulation
  • Visual Branding
  • Naming & Messaging