Press Release Marketing

Make your news heard online as well as offline.

What is Press Release marketing?

One of the fastest ways to get the word out about your new business is to write a press release. A press release is where a company writes any newsworthy material that would be of interest to any journalist or media. When a press release is written it can then be sent to multiple news release companies that will broadcast your press release into various media streams.

The more interesting and exciting the news story, the more buzz your story will create. Once your story enters into these media streams the search engines and journalists can find your story and republish your news to the online community.

Why should I do Press Release Marketing?

The benefits of writing press releases is when your news gets out to the masses of people and generates attention and a large number of links that will point back to your website. Many times there are authority sites that are in your industry that might possibly take notice and mention your company to their followers in their newsletters or e-mails. Effective and interesting press releases have propelled new sites and companies to number one on the search engines.

When should I write Press Releases?

Press releases should be written anytime a company has a new product or if they have partnered with another company in a joint venture. Constantly writing press releases about your company will keep your name out in the public and generate brand recognition. As search engines crawl the news channels they always look at the date of the press release and can make a press release seem more important and current information can rank higher in the search engine results pages.

Clients should use press releases as an avenue for new announcements about their company to the community and to the internet community. Via several sources online, we can use press releases as a medium for generating ‘buzz’ about your company. The media and search engines use press releases for news, helping you in turn market your website address through media and search engines.

Here is a breakdown of what we do for press release marketing:

Onsite

We will help you write press releases that will comply with press release distribution websites and format the press release to increase visitors to read the release. Proper formatting of the press release will also be ensured. Press releases will also be optimized for search engines and provide inbound text links to your website increasing popularity for given keywords. Copy writing Costs: If you would like to have us do the copy writing, please contact support for pricing and details.

Goals for On-site

Get major search engines to index the press release.
Effectively write press releases for users to read.

Offsite

We will submit press releases to press release distribution services like PRweb, PRlog, PR.com, Press Method, and more. We will submit a news release in different degrees of exposure.

Standard Submission
SEO Submission
Media Submission

Press Release Costs: Due to the nature of Press Release Marketing, each press release will incur an upfront cost likely additional to a marketing budget. Please contact marketing for details and pricing.