Strategic Marketing System

• 1. Lead Generation
• Mediums To Use
• Direct Mail
• Postcards
• Information Kits
• Conference Calls
• Teleseminars
• Telepromotions
• Internet
• Website
• Email
• Webinars
• Google Ad Words
• Advertising
• Newspaper
• Magazine
• TV/Cable
• Radio
• Yellow Pages
• Billboards
• Offers/Marketing Tools
• Reports
• Checklists
• Audio/CD’s
• Video/DVD’s
• Use The Ad Equation
• Interrupt
• Engage
• Educate
• Offer
• 2. Customer Acquisition
• Always Capture Contact Information
• Name
• Address
• Phone
• Fax
• Email
• Cell Phone
• Develop Relationship With Prospect
• Create Follow-Up Series
• Email
• Post Cards
• Phone
• Build Your Case Why They Should Buy
• Identify Prospect’s Hot Buttons
• 3. Customer Retention
• Constant Contact Through
• Phone
• Email
• Postcards
• Text Messaging
• Educate Customers
• Offer Other Services/Products
• Other things they have not bought
• Ask-What else can they buy
• Events
• Workshops
• Teleseminars
• Open House/In-Store Events
• New Offers
• Bundle Products/Services
• Add-Ons
• Up-Sells
• Follow-Up Series
• Email
• Postcards
• Phone
• 4. Customer Referrals
• Take charge of your referrals
• You must strive for a referral-based business
• Consistently ask for referrals
• Use the “Law of Reciprocity”
• When you do something nice for someone, they feel obligated
• They will feel the need to find you more referrals