Scott Christofferson Unacceptable I’ll be the first to admit that I’m not an authoritarian who exists to decide whether or not a word is real or completely made up. In almost any language, there is a complicated and imperfect process of deciding the correct form of a word and what variants are unacceptable and incorrect. Although many of these made-up…
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By: Gaydon Leavitt Software: Major Marketing Key When business owners think of marketing, the almost never think of software. We use the word software to represent one of the 5 pieces in the marketing success formula for small businesses (and it applies to all businesses). When we say “software”, we mean the use of software to – Scale and Automate…
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By: Mike Green Core Values That Mean Something Having a clear set of core values sets the expectation level for both employee, and customer. The development process however, is usually not clearly executed. Typically, its approached by developing a committee of the management to develop a bloated document filled with platitudes in righteousness. Establishing core values is one of the…
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