Google Places Optimization

What is Google+ Local?

At Innovation Simple, we help businesses ‘Rank High in Google.’ In Google, search results pages are comprised of paid ads results and organic results. However, a feature that Google has implemented to help local businesses especially is Google+ Local results. Google+ Local search results give Google users local business information they need to choose the right business for them, including phone numbers, office directions, product and service descriptions, and more.

Why do I need Google+ Local?

1. For generic searches for services such as “cpa”, “lawyer”, “doctor”, “real estate agent”, “computers” and other searches, Google returns Google+ Local search results for the area that you are searching from as shown in the image above.
2. Local searches account for a large portion of the Internet’s overall searches performed. This indicates a trend that consumers are using Google to search for anything and nearly everything, even local companies.
3. Google is starting to implement Google+ Local results more and more in their search results pages, and they will likely continue to do so as users are increasingly expecting personalized and localized data.
4. Users are seeking data from smaller hand-held devices. Google+ Local search results will be highly used for convenience, and those ranked at the top will have that exposure.