Jan 12, 2012
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The Importance of SEO for Utah Businesses
A Simple Definition of SEO
SEO (search engine optimization) is a method of marketing that caters to search engines such as Google, Bing, and Yahoo!. People go to Google to find answers to every question on earth. In turn, Google does its very best to answer those questions as closely as possible.
For example, if I were to go to Google and search for “What do spider monkeys eat,” Google would filter out every answer that has nothing to do with my question and then present me with the information that best answers my question. The most relevant answer (as Google sees it) will appear at the top followed by less relevant answers. With that said, SEO is the ability to tell a search engine, “My information about a spider monkey’s diet is the best, so put me at the very top!”
Follow the Crowd
If you’re a local business in Utah, being the most popular in your region for your particular product is probably always on the back of your mind. If you don’t have a good reputation in your own town, you won’t have a good reputation anywhere. So, how in the world can you get people to start walking up to you instead of your competition who they may know more or feel more comfortable with? It’s not going to happen without SEO.
A good Utah SEO company will tell you that in order to get the people in your town interested in your product, you have to be on the Internet and they have to be able to find you easily. It’s all about following people to wherever they have focused their attention (the Internet) and bringing them back to your business.
You may be the the oldest bait and tackle shop in town with the coolest products, but no one will ever know you exist unless you show up on page 1 in Google. You’re giving your business away to some brand new shop that just opened up down the street who knows half of what you know about your profession but a lot more about ranking high on the Internet. They end up stealing your potential customers and drive you out of business. This is happening to so many small businesses in Utah, and they just don’t know what hit them.
How to Save Your Business with a Utah SEO Company
The first step in securing your spot on the search engines is to find a professional, respected Utah SEO company. Don’t settle for the guys who sit at home and make websites as a hobby. A team of SEO experts with the latest technology is who you want.
A reputable team of Utah SEO experts will be able to sit down with you and get to know your business inside and out. They will be able to pinpoint which phrases people are searching for in the search engines that relate to your product. They will be able to construct a detailed plan on how long it will take to rank in the search engines for those particular phrases and plan accordingly. This is what will save and add to your business.
It is critical to understand that SEO takes time. It’s not like a television or radio advertisement where people will immediately be drawn to your business. SEO is trial and error and takes patience, but it works beautifully if done right. It is cost-effective and generates a surprising amount of revenue and growth for any business in any market.