Author Archive

Humor and Social Media

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Who Are You Trying to Impress? Humor, when conveyed properly, is a powerful resource in connecting on a more personal level with an audience. It can be particularly useful in the realm of social media marketing. But humor must be handled with care, especially when used as a professional entity. Some brands go all out with media that most of…
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Do Blog Posts Matter for Your Business? [Infographic]

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Content is King Blogging might seem tedious, but boy does it produce results! We at Innovation Simple have experienced heavy traffic flow from consistent blogging in the past, but nothing has compared to our 30 for 30 experiment. Take a look. Do Blog Posts Matter for Your Business? Add This Infographic to Your Site

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Inbound Marketing:The Fundamentals [Infographic]

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What You Need to Know About Inbound Marketing Inbound marketing has been added to a lot of people’s vocabulary lately. Why? Because it encompasses what every business needs to survive: real marketing. Take a glimpse into the what, who, why, when, how, and where of inbound marketing. These basic fundamentals will not only give you insight into this necessary strategy,…
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Get the Most Out of Social Media Engagement

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How Does Social Media Tie Into SEO? Here at the office, we’ve talked a lot about SEO lingo and which terms are becoming more and more improper to use on a daily basis. “Link building” is one of those terms. Many of us in the SEO industry, including myself, have written articles on subjects like “Link Building in 2012” or…
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2012 Corporate AllianceCARMA Award

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Jeff Sherman, of Innovation Simple Wins 2012 Corporate Alliance CARMA Award December 6, 2012 St George, Utah: Winning this years Corporate Alliance Southern Utah CARMA Award, Jeff Sherman, VP Fulfillment at Innovation Simple, was honored at the Dixie Convention Center. The prestigious CARMA Award (Corporate Alliance Relationship Mastery Award) represents the voice of the southern Utah members in selecting who…
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Thinking Outside of the BoxWhen Link Building

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Inbound Marketing vs. Internet Marketing A lot of SEO’s mention the importance of practicing “unique” inbound marketing activities and thinking outside of the box when performing research, writing content, and building links to that content. For some reason, Internet marketers have put their heads in the sand. Where has the personality gone? Where is the genuine human-to-human interaction? Inbound marketers…
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How Pandas and PenguinsMade My Job More Fun

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I Love the ‘New’ SEO 3 Necessary Skills The promotional marketers and the die hard spammers have left the scene. They have no need for SEO anymore. Why? Because SEO isn’t what it used to be. What it used to be involves manipulation, meaningless jargon, and automated software. What it now involves is hardcore research skills, the ability to write…
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Outsourcing Pros and Cons[Infographic]

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How do you source marketing talent? Do you have too much work and too little resources? Are you wanting to save money? Are you having trouble managing your fulfillment team? Wherever the hiccup is, outsourcing your marketing tasks or even your marketing department can solve those problems. So many gigantic, successful enterprise companies around the world outsource their marketing. They’re…
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Joy to the World! We're in Provo, Utah Now.

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We’re Growing With locations already in St. George, Utah and Las Vegas, Nevada, we at Innovation Simple are proud to announce a third location here in beautiful Provo, Utah. Now Utah County can enjoy more of an up-close-and-personal experience with our Provo team, including myself, Nik Krohn (Social Media Manager), Mike Green (VP of Marketing), and Gaydon Leavitt (CEO). Provo,…
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