By: Mike Green Focus… Being strategic in your marketing is one of the biggest challenges a new business owner will undertake. Much like focusing the light of the sun with a magnifying glass on an ant (I’m not the only one at camp that did that, am I?), the focusing power accomplishes the task much faster and more efficient. If…
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By: Gaydon Leavitt *Image courtesy of – hunter-ed.com What You Aiming At? One of the most common mistakes in marketing is the lack of definition of the conversion target or goal you want from the audience you have chosen. Articulating the goal and leading the target audience to it, greatly influences the effectiveness of any marketing effort. However, depending on…
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By: Mike Green Marketing Magic As a SEO and Social Media company, we have a great time marketing our client’s business to both potential and existing customers. We get to discover all the little nuances that make a business unique. Discovering those small shades of uniqueness and honing them into a marketing message is something we’re excellent at doing. However,…
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Scott Christofferson Evaluate Your Routine Spring is here. Everything around me is changing and becoming new. Are you experiencing the same thing? Have you thought about your daily routine and how that may be affecting the way you’re implementing your marketing strategy? Take a moment and evaluate your routine. A few small changes may improve your performance. Analyze your day…
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Scott Christofferson You Don’t Have to Create Your Brand Alone The phrase “evangelism marketing” was coined by former Apple chief evangelist, Guy Kawasaki. For years since then companies have tried to let loyal customers create their brands for them and with the addition of social media in recent years – it’s working better than before. Because let’s be honest, the…
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By: Gaydon Leavitt Seeing is Believing In the midst of a super competitive marketplace, you have to have a CLEAR USP so that your target audience KNOWS exactly why and how you are different and how that unique contribution that you provide, will make a difference in THEIR life or business. The most effective way to communicate that USP is…
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By: Gaydon Leavitt Marketing: What is it? Some say, marketing is advertising – pretty much the same thing right? Some say that marketing is selling or they confuse the two. This old definition from just after the internet was created is also a great start to what marketing is but isn’t it confusing? Even after reading it, it sounds like…
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Scott Christofferson Conversion Rules Thought leadership is nice, reputation management is better, but the ultimate goal of providing quality content, searchable sites and digital marketing is to get clicks and conversions. Conversion is a natural result for sites with consistent traffic which is why driving traffic to your site is so important. More traffic means for conversion and more conversion…
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By: Gaydon Leavitt Exactly What I Needed I attend many networking events from Salt Lake City to St. George each month. Some are Chamber of Commerce lunches, some are Corporate Alliance breakfasts or lunches and some are just masterminds with multiple business owners wanting to get together and chat. One of the most powerful things I have gained from going…
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By: Gaydon Leavitt A Guiding Constant We feel that a model that guides your approach to marketing is extremely important. It serves as a Bible (so to speak) for the approach the company takes, the ideas that you espouse, and affects the culture for all staff members. What do you espouse? Do you have a model that you work from?…
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