Recently, I read a LinkedIn inquiry seeking expertise in the creation of an Expo booth. I am sure many presenters have similar interests. Expos are amazing, noisy events proliferated with bright signs, moving parts, and a few sharply dressed reps. Looking at Expos holistically by purpose helps to successfully plan one. It’s simple. It’s all about clarity. Here are a…
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By: Mike Green In the Jungle When I think of strategy, I think of the animal kingdom. Their entire life is based on being strategic. They live or die by it. It’s all about being stronger, faster, smarter than their competition and food. The perfect example of this is the lion and the gazelle. The lion knows he can’t out…
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What Does A Sherpa Do? The first time Mt. Everest was summited in 1953, the assistance of a Sherpa proved invaluable. Since then, Sherpas have proven to be a critical resource for successful summits of peaks throughout the Himalayas. The elevation of the Himalayas ranges from 60 meters above sea level to the highest point on earth (Mt. Everest at…
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Top 20 Industries Based on Profitability When doing business with other businesses (B2B), its important to note what types of verticals or industries will provide the best market for your product. The data below represents the top 20 most profitable verticals within the past 5 years. Compare this list to your marketing plan and evaluate whether any of these verticals…
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The Dictionary Definition Stuff Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange…
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