Archive for the 'News' Category

Using 'Trigger' Tools in Social Media

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What is a ‘trigger’ tool? Whether or not you work in marketing you know that social media has completely changed the industry. With dozens of mainstream options and counting, marketers need to make their social media outlets interact and reinforce each other in order to successfully reach target audiences. To streamline social media, marketers can now use “trigger” sites like…
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Design Work At Innovation Simple

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Design Work At Innovation Simple Providing website, logo, print, and video production, our services are varied and effective At Innovation Simple we work by a motto of “marketing managed.” This motto is what drives all of the different services we provide, and it is our goal to help your company have the best marketing experience available. However, some of the…
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Collaboration – Essential to business success

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Collaboration leads businesses to achieve their goals. As companies take the time to work through their problems together, different approaches and opinions lead to a greater perspective on the solutions ahead. Today, I want to discuss a few ways businesses should optimize collaboration to be more successful 1. Make your meetings more effective Oftentimes in business meetings the real reasons…
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Jewels of the Marketing World: How Birthstones Became a Brand

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Jewels of the Marketing World: How Birthstones Became a Brand As summer approaches, the world outside is getting greener—and so are the world’s precious gems. This month’s birthstone, the vibrantly-green emerald, may (pun intended) simply seem beautiful to look at, but this sparkler is part of a larger, vaster industry—one that understands our innate desire to connect with the world…
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Summer 2014 Book List

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With April almost over, the summer is quickly coming upon us. For many of us that means we’ve got to get our book lists ready for pool days and road trips! If you’re looking for some fresh summer reading, here’s a good start with 5 must-read books for summer 2014! 1. The Luminaries by Eleanor Catton: The Luminaries was this…
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Holocaust Remembrance Day

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Every year we observe Holocaust Remembrance Day, or Yom HaShoah as it’s called in Hebrew, to remember the terrible tragedies of the Holocaust that occurred over 60 years ago. To many of us that feels like ancient history, and it’s a good thing we have a day to it keep present in our minds. But to those who were directly…
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How Social Media Can Help Your Job Search

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Many of us have been taught that when it comes to job searches, it’s more about who you know than what you know. This age-old notion reinforces the value of networking—the process where potential future employers and employees get to know each other and share ideas and contact information. Today, social media simplifies this process. Having an extensive (yet still…
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3 Ways to Celebrate Earth Day 2014

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Release your inner flower-child and embrace Earth Day this year! Earth Day was first created in the heart of America’s hippie era. The year was 1970 and Americans were beginning to take accountability for their effect on the environment. This environmental awareness changed the way millions of Americans live their lives today. Celebrating Earth Day is not only celebrating the…
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Why People Matter?

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There is no doubt that people matter. There are over 7 billion people on the planet, and there is even a population clock run by the US Census where you can “watch” the world population grow by the second. My point today though is that it is our relationships with other people that make life enjoyable and fulfilling, and oftentimes…
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Eating Out For $5 or Less

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I have $5 in my pocket. The value of $5 is misrepresented and misunderstood. Innovation Simple values money. We don’t care if it’s just a quarter, we’ll save it up and get our value out of it. Everyone has a different understanding of money. For some money roughly equates to time. For others money is measured in bills and luxury…
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