Archive for the 'News' Category

What Spring Sounds Like

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I am a believer in music playlists. I created my first music playlist at the age 10 years old. I entitled it “Friends 1.” The fun fact about “Friends 1” is that 10 of the 15 songs on the playlist were by U2, and the other five were instrumental new age pieces. While my music taste has expanded since then,…
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TEDxBYU Event: At the Intersection

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Photo by Flickr User Gisela Giardino Tonight BYU is putting on its annual TEDx event (x=independent). Beginning in California 25 years ago, TED Conferences were originally held as 4-day conferences with some of the world’s most prestigious and influential leaders. The conference quickly became a global affair holding TEDGlobal in Oxford, UK. Most people, however, became familiar with TED through…
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Why You Should Learn to Cook

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Photo By Flickr User Geoff Peters With all of the food in the grocery store, sometimes buying food, and cooking is overwhelming. Between the meal planning, ingredient preparation, the actual cooking, and the cleaning process it seems that my motivation to cook falls with every passing thought! But being able to make a filling and tasty meal helps me eat…
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Facebook For Businesses

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There was a time when companies didn’t have Facebook pages, when companies weren’t striving to increase their Twitter following, and when social media did not exist. For me, it seems impossible to imagine that as a possibility. Because now we live in an age where an estimated 43% of the United States Population uses Facebook. Because of this businesses that…
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Indie Rock of 2013

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Now that we are sitting comfortably in March I feel like I can safely make a list of indie rock albums released in 2013. It’s always a risky thing saying the best. I hope there wasn’t something I missed that I will soon fall in love with. I often find that I miss an album here or there because I’m…
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Pinterest: The Guilty Pleasure of Social Media

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Photo by Flickr User mkhmarketing.wordpress.com If we’re being honest with ourselves, all of social media could be considered one giant guilty pleasure. But for me, Pinterest takes the cake. The questions is, why should you care? Well, if your customers and potential customers are anything like me, they are looking to Pinterest for a few specific reasons. 1. Aesthetics: I…
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What Is SEO? The Basics Explained

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SEO, also known as Search Engine Optimization, is something that we as a marketing firm mention quite often. We mention it in regards to all that we do here as a company. You may be wondering then… What exactly is SEO? SEO is the process of affecting the visibility of your website under a search engine’s unpaid or paid search…
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Women's History Month

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Women’s History Month has been around for over one-hundred years in the US, but few people actually know how to honor this month! If you’re looking for ways to celebrate and honor the women who have come before you and create a pathway for the women to come after you, this video is a great way to learn what you…
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5 Reasons to Maintain a Good Brand Image

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In today’s world there is an online review for everything. At the swipe of a screen you can find everything you would ever want to know about a person. This is why it is crucial for CEOs in this era to make sure that their online brand image is in good standing. In this post we will look at five…
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Great Marketing – Old Spice

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Now that it has been a few years since this incredible YouTube video advertisement from Old Spice was released; I decided to take a look back at the wonderful advertising and marketing that Old Spice accomplished with its “The Man Your Man Could Smell Like Campaign.” The campaign, which featured Isaiah Mustafa, achieved the goals of a great marketing campaign…
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