Scott Christofferson GA is Essential Google Analytics may or may not change your life but it will definitely change the way you measure the effectiveness of your website. You’ll be able to see what pages viewers use to enter and leave your site, where they’re lead and where they come from to get to your site. By having this data…
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New Website for The Murphy Door We had the privilege to work with a great client to build a website that would attract new buyers. The Murphy Door is a great product and we had the luxury of great people to work with while building this website. Paramount for the client was building a website that would be visually appealing…
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Your #1 Marketing Goal Your highest marketing goal is to produce leads, right? Maybe not. Really, leads are just a means to an end, to create a buying customer. But customers aren’t the end goal either. In fact, neither are transactions or even revenue. The purpose of marketing is to help you reach the purpose of your business. And for…
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The Best Kept Lead Generation Secret – Continued As promised in last week’s post, today I’m describing a foolproof way to create natural partnerships in a simple predictable way. If you haven’t yet read part 1, please start there so today’s post makes sense. Step 1 – Fire! …Ready, Aim I call this “Trial by Fire”. Jump in with both…
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By: Mike Green Bring On 2013 From all of us at Innovation Simple, we’d like to wish you a happy and prosperous 2013. We’re all hoping for stability in the economy and that the buyers return. In the meantime, its all the more important to make wise marketing decisions in 2013. We cannot rely on any factors other than our…
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The Best Kept Lead Generation Secret The strategy I’m about to reveal is so simple, powerful, and obvious, it must be a secret. Why else would it be so underutilized? Done right, this method produces the best kind of leads, takes relatively little effort and financial investment, and continues to deliver a residual flow of hot inbound leads. But I’ll…
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Jeff Sherman, of Innovation Simple Wins 2012 Corporate Alliance CARMA Award December 6, 2012 St George, Utah: Winning this years Corporate Alliance Southern Utah CARMA Award, Jeff Sherman, VP Fulfillment at Innovation Simple, was honored at the Dixie Convention Center. The prestigious CARMA Award (Corporate Alliance Relationship Mastery Award) represents the voice of the southern Utah members in selecting who…
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In this post, I want to share how you build a rockstar social media following on social media sites. Brand building is a huge part of social media marketing. I will break this down into 6 steps. Step 1 Identify the top goals for the social media strategy. Goals could include (but are not limited to): engagement, number of followers,…
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Why We Launched Provo? When we were discussing how to move our company forward with a greater foothold in northern Utah, we were discussing two primary markets: Salt Lake and Provo (or Utah County). Human Capital The main reason that we chose to go to Utah County was human capital. We had better access to talent in Provo than in…
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Why Social Media Why would you consider something like social media for your business? Many seasoned business owners have asked themselves this question over the past few years. The social space seems to be filled with primarily two groups. The small startup business that is doing social media because they can’t afford to pay for anything else for marketing, and…
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