It has been said over and over that great unique content is KING when it comes to the web, however search engines also not only read on page content but also depend on looking at links to a document to determine its relevance and importance. The most beneficial type of inbound link to a page are those that Continue Reading »
There are 3 major parts to the search engines: crawler, index, and serving results. The very first thing that a website must accomplish when wanting to perform better in the search engines is to Continue Reading »
RSS feeds have become very popular as of late for SEO and there are several reasons as to why your site should have an rss feed. Some of those reasons include that you can syndicate content and people can be notified in an instant. You can get a following of subscribers who will stay faithful to your company because of your feed. Continue Reading »
Last week at Pubcon in Las Vegas there was an interactive site review session and one of the individuals on the panel was Matt Cutts, head of Google’s Webspam Team. One of the things he covered was having faster load times. Continue Reading »
Keyword research is one of the most important activities to any SEO campaign. There are several keyword research tools available on the market that are both free and paid, however all of these tools cannot tell you the type of keyword it is.
There are several articles online that talk about broad keywords and long tail keywords, but there are very few that talk about Continue Reading »
As time moves on the search engines are having to continually evolve. In the older days pagerank and anchor text used to be really high on the list of what a webpage needed to rank. Advancing algorithms are now taking in a lot more data to determine the importance and relevance of a webpage in order to put it at the top of the results for any keyword.
There have been some Google search engineers who have come out and said that it is not uncommon for Google to make Continue Reading »
The web is evolving and so is the level of intelligence for internet users. Individuals can find things on the fly and now there are more sources to find things other than search engines. User Generated Content has inspired some of the best internet companies around including the infamous Youtube and Twitter, however it has also caused some major problems for search engines who are trying to crawl and index web content. Continue Reading »
SEO, search engine optimization, is a big industry that takes a lot of experience and learning as you go. Technology is always changing and therefore the SEO industry is always changing. For whiteboard Friday Rand did a good video about how SEO’s know SEO. Continue Reading »
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