With the world wide web as a basic commodity in every home and business, searching for information has never been so easy and useful. Search engines are very useful in our daily lives Top search engines include Google, Yahoo! And Microsoft’s Bing and the results returned by these search engines are considered very reliable by a great number of online users. Businesses, whether established locally or nationally, have realized the importance of being Continue Reading »
In the business of SEO (search engine optimization) nothing can be taken for granted. Every year new techniques and methods are introduced, new tools become available and several algorithmic updates take place. As a result, the circumstances of this uncertain and fast changing environment give birth to several myths and misconceptions. There are a lot of misconceptions about SEO (search engine optimization) and what it can and cannot do for a website.
Continue Reading »One of the best ways to generate more interest in your blog is through creating pillar posts or link bait posts. These are posts that get other people to link to you and help you in the search engines. It is well known fact that Links play a crucial role in determining the success of an online business. This is…
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At Innovation Simple, we help websites rank high in Google. Lots of people ask Innovation Simple what factors Google looks at when deciding where a web page ranks in search engines. There is a basic list that we can discuss with clients in terms of factors to consider. If I were to narrow it down to 5 things, they would be:
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Having an effective SEO (Search Engine Optimization) campaign is critical to the success of every internet enterprise. In order to successfully complete all tasks required in a comprehensive SEO campaign, it is helpful to organize those various tasks and tactics into relevant categories. This allows us to have an organized approach to consistently addressing all elements of an SEO campaign. It also allows us to describe SEO in a way that people can understand and serves as the foundation for a Continue Reading »
Your website is your image on the web. That image is extremely important because it’s the first impression people get of you or your organization. The importance of keeping your website up-to-date cannot be stressed enough, as this will determine what type of image you present. Continue Reading »
I’ve been on the Internet since 1995, and the search field has changed a LOT since then. So I was fascinated to come across the chart below, showing the history of search engines.
Continue Reading »There are many free SEO techniques to improve your site ranking. Some of them are more effective and some less. There is also Black Hat SEO and White Hat SEO. Black Hat is all about using shady SEO techniques to improve your ranking using manipulative tactics. White Hat is opposite.
Some shady SEO techniques that you won’t want to use. Continue Reading »
In the business world we all live in everyone has spoken with a salesman in some form or another. There is a saying that says “people do not like to be sold”. I myself have also heard that people can smell a salesman a mile away as if it is part of their super powers to smell a salesman. In this article we will discuss why it is more beneficial to talk about it rather than selling it. Continue Reading »
Local SEO (search engine optimisation) is a highly effective form of local online marketing. It allows local businesses to promote their services to local customers at exactly the time they’re looking for your type of business. Continue Reading »
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