The word blog and its concept should no longer conjure images of the cyber geek; home alone on a Saturday night, the click-clack of keyboard rising to a raucous crescendo as rantings. The blog has now evolved into an increasingly powerful online tool. It has been known to propel contemporary writers, previously unknown, to new heights of fame, and spawn political geniuses, technological pioneers and even award-winning screenwriters. And now, more and more, its power is being harnessed to promote online business; because it works. Continue Reading »
