By: Mike Green Cart Before the Horse Many new businesses fall into the “cart before the horse” mentality by taking on too much too fast. When this happens they attract the wrong type of buyers for the stage of business they are at. Either the products are not fully developed yet, or the pricing model is undefined. This creates a…
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The Event Like many of you, business travel provides me with great learning opportunities. I frequently use them in my consulting and training as similes or metaphors. This one taught me the most. A few years ago, General Motors held a grand training for their prestigious Cadillac Division at the Ritz Carlton in Laguna Niguel, renown for customer service. The…
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By: Mike Green The Most Important Question Of all the questions you must answer when running a business, answering the question of “why” might be the key to success. Why do your customers buy from you? Why do they buy from you a second time? Why do your employees stay with you rather than find another job? Why, why, why….
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By: Mike Green Core Values That Mean Something Having a clear set of core values sets the expectation level for both employee, and customer. The development process however, is usually not clearly executed. Typically, its approached by developing a committee of the management to develop a bloated document filled with platitudes in righteousness. Establishing core values is one of the…
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Laugh Often I enjoy working with a group of people who regularly make me laugh. It’s like spontaneous combustion. I especially enjoy laughing when tasks are piling up and I have shifted mechanically to autopilot. Laughter makes me human again. Have you had a good laugh lately? Boost your odds for success today by laughing. In doing so you are…
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You are a leader. You possess Integrity. You maintain your character under pressure and utilize ingenuity to see beyond the obvious limitation. You dream. You create vision in others who then see your dream. You are a leader. You possess Accountability. You can laugh with the best of them. And your homemade humor isn’t half bad. You do not place…
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Begin with this question: Does your marketing plan contain strategies to create a strong company culture? Within your business niche, competitive advantage doesn’t just show up on your doorstep knocking. Rather, it requires a cohesive, strategic, marketing plan which is creative in its design and successful in its implementation. Strategic marketing must first be fostered inside of your company utilizing…
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By: Mike Green Bring On 2013 From all of us at Innovation Simple, we’d like to wish you a happy and prosperous 2013. We’re all hoping for stability in the economy and that the buyers return. In the meantime, its all the more important to make wise marketing decisions in 2013. We cannot rely on any factors other than our…
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The Best Kept Lead Generation Secret The strategy I’m about to reveal is so simple, powerful, and obvious, it must be a secret. Why else would it be so underutilized? Done right, this method produces the best kind of leads, takes relatively little effort and financial investment, and continues to deliver a residual flow of hot inbound leads. But I’ll…
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In all of your doing, do this and experience growth. This tip can profoundly impact your success: Find time to be still. Moments of contemplation cause breakthroughs. Thinking is a good thing. “Thinking is the hardest work there is, which is probably the reason why so few engage in it.” –Henry Ford. Autopilot Because thought is the precursor to almost…
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